March 15, 2017
In case you weren’t paying attention, Kat Von D snuck a little information in her Instagram posts on her beauty brand’s new launches, which included their first-ever lip liner. In a couple of captions, Kat briefly mentions the lip liners as well as one of the new shades, Bow N Arrow.
Yesterday, we had the most epic photoshoot for upcoming @katvondbeauty campaigns for 2017! Including the launch of Saint + Sinner fragrances, Everlasting Liquid Lipsticks AND Lip Liners, and our new Shade+Light GLIMMER palette! I had the true honor of working with @juscallmetara and @iamleah as key makeup artists on this shoot, and I have to admit: my makeup has never looked so good! Here's the Saint + Sinner face charts they prepped for the shoot. 🏆
In love with this Saint makeup look created by @iamleah – I swear if I ever go back to blonde, I'll wear nothing but @katvondbeauty Bow N Arrow on my lips! That nude is the perfect shade for blondes! 💁🏼💘 •makeup by: @iamleah •hair by: @hairbyadir •nails by: @debbiedoesnails •latex suit custom made by: @janedoelatex •photographer: @marianovivanco
Alright, let’s take a quick moment to appreciate how good Kat looks with blonde hair. Aaaaand we’re back on track. We’d nearly forgotten about the new launch until she took to Instagram mere hours ago to give us a good look at all 30 shades in the lip liner collection. Yes, you read that right. 30 SHADES.
At noon today, @katvondbeauty will be posting first ever swatches of all 30 shades of our upcoming Everlasting LIP LINERS! In the meantime, here's all the shades! Some are color matched to existing #EverlastingLiquidLipstick, but a lot are new! 🐷NUDES: swanly, kevvy, bow n' arrow, d-minor, OG lolita, lolita, lolita II, lovecraft, muse, hawkwind, crucifix 🍎REDS: outlaw, x, rosary, misfit, por vida, vampira, bloodmilk, homegirl 👩🏽🎤WIERDO/NEON/POP: smiths, a-go-go, swoon, sexer, coven, l.u.v., roxy, lemmy, satellite, poe, skully #EverlastingLipLiner #katvondbeauty #comingsoon #crueltyfree #vegan
3 WORDS: Everlasting. Lip. LINER! 🌈❤✍🏻 Launching 30 shades of @katvondbeauty #EverlastingLipLiner April 11! So get ready, because this formula is gonna change the lip liner world!! •Retractable pen for easy sharpening •high-pigmented [like, FOR REALS] •24-hour wear •30 shades •as always #crueltyfree and #vegan Here's the deal: this unique, creamy formula glides on super easy. You let it dry for a few seconds and it's bulletproof! Never seen anything like it before and it truly is the most comfortable longwear lip liner I've ever used. No waxy-feeling, drying or cracking! So exciting! 🌈❤️✍🏻 [follow @katvondbeauty for swatches!]
From what we’re able to see, the lineup will span across light nudes and reds to blue and even a black shade for the ultimate goths. If some of the other shades look familiar to you, it’s because they’ve been colour-matched to the existing Everlasting Liquid Lipstick shades, including cult favourites such as Lolita, Vampira, and Lovecraft. These highly pigmented lip liners is conveniently retractable (no need for sharpeners, phew) and will probably go on your lips like butter on toast. Given the longevity of her Everlasting collection, these lip liners will probably last for hours on end without leaving your lips parched.
No word on when these newbies will make their way to a nearby Sephora, but you’ll be the first to know as soon as they drop.
Main Image: @katvondbeauty