Now be honest, how many of you religiously slather on sunscreen every single day? We don’t know about you, but we’re always feeling guilty about leaving sun protection out of our daily essentials, despite everything and everyone telling us it should.
You don’t need to search hard for why you should care — it protects your skin from UV damage, reduces spots and blemishes, even reverses signs of ageing, and if that’s not enough, there are these scary videos that show us what happens when we’re merely lazy. Nope, the only thing left is to convince yourself that sunscreen’s important all the time, despite the hassle.
The extra step in your routine gets a bad rep, first, because it’s troublesome to apply, and second, because of how the formula feels like on our skin, everything from how it’s tacky, oily, heavy, and leaves an unflattering white cast on less pale complexions.
We don’t even want to bring in our tropical weather, both the high temperature and high humidity that you’d be familiar with after standing a minute under the 12pm sun. That’s right, why would anyone want to put more greasy stuff on top of their perspiring skin? Because it’s important, and here’s where Shiseido’s bestselling sunscreens come in — they make this important step so much easier, simply by addressing the things we hate about it.
1. If you hate how sunscreen typically feels, try the Shiseido Global Suncare Perfect UV Protector HydroFresh SPF50+/PA++++
Why? Well, you already know how unappealing it is to apply sunscreen when it’s this humid, that’s why the ones we use should be as forgettable as possible — by that, we mean it’s so lightweight, invisible and comfortable that we won’t even feel like we have anything on, nor do we have to worry about exposed skin.
We’ve always been a fan of Shiseido sunscreens due to their lightweight formula, and we’d certainly trust an Asian brand to come up with something for our weather. This time, their latest product comes in an even more weightless texture that doesn’t leave behind a greasy residue, by way of a water-based formula.
You might have some skepticism though: how, then, does it stay on when you sweat? Regular water-based ones do tend to disappear when in contact with water, but you can be assured that the Shiseido version contains ingredients that hold sunscreen agents in place. These create a special network on the skin, a powerful protective veil, so that you’ll stay constantly protected.
Basically, it combines the best of oil-based and water-based formulas: you get protection that doesn’t easily wear off, and a finish that’s gel-like, hydrating and dewy on your skin — when applied, it sinks in immediately, and then feels good hours after.
2. If you hate how sunscreen always wears off when you perspire, try the Shiseido Global Suncare Perfect UV Protector SPF50+/PA++++
Key word here: WetForce. This technology’s the whole reason why you should get on board with the brand, because it’s a promise of their sunscreens actually increasing their protective powers when in contact with water and sweat.
This means that your sunscreen goes beyond “water-resistant”, but actually gets the strength of its protection boosted when in contact with water, which is usually the case when we perspire or take a dip in the pool. Instead of the protective veil wearing off, the exclusive technology binds with the minerals in water and perspiration, to create a highly water-repellent layer that keeps you shielded for longer.
The bonus is, all of Shiseido’s latest sunscreens feature that technology, even one formulated for sensitive skin, so you’ll reap the benefits of their research, no matter what your needs. On top of that, there’s also the SuperVeil-UV 360 technology that allows sunscreen agents to spread evenly even over microscopic contours, so you get a smooth finish and complete coverage no matter which angle the UV rays are coming at you from, as well as Profence CEL, a complex that has anti-ageing benefits and prevents further UV damage.
3. If you still want sun protection, but hate going barefaced while working out, try the Shiseido Global Suncare BB for Sports SPF50+/PA+++
Like we mentioned, Shiseido has enough sunscreens to consider all your needs, and this one’s for the sporty girls who still want to look good while working out. You can’t deny that sunscreen’s important especially when you’re sweating under the sun — whether it’s morning yoga, running, cycling, swimming, hiking, waterboarding, dragonboating, or whatever you happen to be doing to keep healthy. The common gripe is that, you want some sort of coverage, but don’t want to whip out foundation since it will disappear anyway, and you don’t some a streaky mess when you’re wiping your sweat away.
It makes sense then that Shiseido, which does pretty fine foundations by the way, uses their makeup expertise with its equally renowned suncare technology, which results in this capable tinted sunscreen.
Sure, you can rely on BB creams or foundations with SPF, but what if you want the coverage plus the higher sun protection power of a sunscreen? Granted, it’s still minimal coverage we’re talking about here, but it’s more than enough for you to feel confident. Case in point: our NYLON Editor-in-Chief actually uses is regularly while swimming on weekends, and she says it’s so good that she often uses it in replace of her foundation.
On top of the WetForce technology so you don’t need to worry when you sweat, there are two other things we can rely on: one, an Amino Complex that helps maintain skin moisture, and next, the important part, a specially-formulated Contouring Powder that makes your skin look healthier and more sculpted, even under strong sunlight. It’s all about the way the powder, made from white pearl, manipulates light that mimics our natural contours, brighter in the front and darker at the sides. This microscopic subtlety is enough to give us a natural, flawless complexion. The BB-sunscreen hybrid comes in three shades: light, medium and dark.
All Shiseido sunscreens, available at Shiseido counters. shiseido.com.sg
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