From Michelle Phan’s EM Cosmetics to Huda Kattan’s Huda Beauty and Samantha Maria’s NovemKnight clothing line, our favourite YouTubers have ventured out into the world, seeking new ways to tap on their creativity and to stay relevant in the industry. By now, we’re pretty familiar with the numerous collections that have been created for the masses, not just dedicated to loyal fans. The latest YouTube sensation to jump on board? It’s none other than Clothes Encounters’ Jenn Im.
If you’ve never heard of Jenn Im, you’re probably living under a boulder, far from Internet access. With almost 2 million subscribers on YouTube and 1.5 million followers on Instagram, it wouldn’t be wrong to brand Jenn Im as YouTube royalty. She started her channel in 2010, sharing fashion tips with her audience and gradually branched out to beauty and lifestyle in the span of 7 years. Having partnered with fashion, beauty and lifestyle brands in the past, Jenn decided to launch her new fashion line, Eggie – a project she’s been working on towards the end of last year.
“‘Eggie’ is ‘baby’ in Korean and growing up, I was always the ‘eggie’ in the family, and now this clothing line is the ‘eggie’ of my own,” she says in her most recent upload. “This is a full-blown 27-piece collection – there’s a lot to go through!” Eggie’s debut offers classic staples as well as some of Jenn’s favourite trends like slip dresses, jumpsuits, bomber jackets, and even a comfy jogger set. Evidently, the lineup is an extension of her existing closet, which is great news for those who wish to cop Jenn’s wardrobe in its entirety.
One thing that makes her clothes stand out is undoubtedly her Korean heritage. You’ll spot a custom print of the Korean national flower on a jumpsuit from the collection, and a Korean melon print on a matching off-the-shoulder top and skirt set.
Eggie’s pieces range from US$25 – US$79, which makes the collection pretty darn affordable actually. We can’t wait to see more seasonal updates added to her new clothing line.
Eggie by Jenn Im, available now at eggie.us.
Main image: Eggie.us