September 14, 2017
There are fashion events, and there are fashion events. Surely, you’ve seen those spectacular runway shows before on video, whether it’s one of Chanel’s amazing set pieces of a hypermarket or an Eiffel Tower or a towering rocket, Saint Laurent’s smokey, grungy rock ‘n’ roll halls, or the architectural marvels that form the backdrop of Louis Vuitton cruise shows. Hey, we’ll even include the Victoria’s Secret Fashion Show here, because we don’t see how anyone can resist the live music and fun, flirty atmosphere. The only problem? It’s all on video. We’re not exactly right there to witness the magic, so we, at best, live vicariously through our screens or the people who can actually attend.
But things are about to change right here. See, when we heard what’s about to be at TOPSHOP and TOPMAN’s OPEN HOUSE, we jumped at the chance to tell you about it because it’s like being front row at one of those glitzy events, only this time it’s actually attainable. And everyone wants that right? Good news: you’re invited.
In order to welcome the new Autumn/Winter season, the two high street labels are treating us to an entire interactive experience that you can immerse yourself in — think of it as an art installation, combined with savvy multimedia, and put together to showcase this season’s hottest styles. Over four days, four key trends will be highlighted across four varied spaces, each housed in its own room for you to marvel at as you make your journey across the exhibition.
Plus, there’ll also be other perks: a pop-up Chye Seng Huat Hardware cafe for your coffee fix, over-the-top ice cream by Three’s A Crowd (students can get them for free on 21/22 Sept!), while all visitors can receive a $20 voucher (min. $50 spend) when you visit the space.
We also got a peek at the concept of each room, so sit tight as we give you a heads up!
Firstly, TOPSHOP will be taking over two rooms, with the themes ‘Rocket Man’ and ‘Royal Heritage’.
Clockwise from top left: Suede Link Ring Choker, $33.90 ; Studded Biker Jacket, $159 ; Skinnydip Crown Headphones, $79.90 ; Metallic Clutch Bag, $56.90 ; Honeydew Setback Heels, $196 ; Humbug Stripe Knot Front Shift Dress, $106 ; Humbug Red Striped Jumper, $149 ; Mid Wash Dree Jeans, $79.90
Even if you’re not a fan of glam-rock, you must know of music icon David Bowie and his legacy of out-of-this-world music — TOPSHOP rightfully channels the space oddity here as part of their dreamy ‘Rocket Man’ concept. You’ll enter a room that’s shrouded in a dark canopy full of twinkling lights, meant to emulate the swirling stars of the Milky Way galaxy, and space out at mirrored balls as you sink into one of the many plush beanbags littered across the floor; all this while listening to Bowie’s Starman on headphones. That audio-visual sensation is then accompanied by a curated series of looks that’s part glam rock, with metallic finishes and bold shoulders, meets star-spangled inspiration, in the form of a red, white and blue colour palette that echoes the American flag.
Clockwise from top left: Ruched Floral Print Blouse, $69.90 ; Rural Romance Shirtdress, $106 ; Ruffle Mini Dress, $116 ; Young Heritage Mensy, $89.90 ; Moto Floral A-Line Skirt, $79.90 ; Grande Mary Jane Court Shoes, $116 ; Gingham Crossbody Bag, $59.90
For Royal Heritage, don’t expect any mild manners — they’re out to affront with some pure sensory overload, in the form of floor-to-ceiling patterns based on the florals and tweed from the new collection. We already love how the themed looks incorporate embroidery and whimsical vintage florals in more edgy styles, so we’d expect the room to do the same too. Prince of Wales checks and patterns will be scaled up to create new optical illusions, and as if they read our minds, there’ll also be a GIF booth in the room. Yep, you now have the resources to creatively capture all that chaos in moving GIF glory, the challenge is really how to make it worthy enough for your Instagram feed.
Clockwise from top left:Black & White Check Overshirt, $89.90 ; Slim Fit Ritual White Tee, $39.90 ; Mesh Trucker Black Cap, $26.90 ; Maroon Panel Joggers, POA ; Black Crossbody Bag, $39.90 ; Mid Blue Wash Tapered Jeans, $89.90 ; Green Longewave Long Sleeve T-Shirt, POA
TOPMAN’s two rooms aren’t gonna be any less exciting too. Picture this: an actual half pipe in a room. That’s part of their ‘Youth Clash’ space that brings us silhouettes that reference both modern street culture and retro sportswear — here, we get influences from a clash between punk, skate and sports cultures, including a checked shirt-jacket combo, sweaters and joggers, as well as a nylon crossbody bag with heavy-duty zippers. You’ll get to zip around the half pipe, while also exercising your creative license by scrawling graffiti onto the surrounding walls.
Clockwise from top left: Black Faux Leather Briefcase, $79.90 ; Check Harrington Jacket, $116 ; Navy Stretch Skinny Chinos, $79.90 ; Navy Grey Gingham Shirt, POA ; Grey Parker Cuff Boots, $116 ; Grey Check Smart Trousers, POA
Finally, we head straight for the charming, more subdued style of the ‘Checkmate’ collection, a particularly dapper style that should agree with most men out there, though of course there’s a twist. This sees contemporary unstructured tailoring, so things aren’t as stiff as they should be, with smart check patterns on even casual styles. We don’t know about you, but part of the appeal of seeing actual clothes in front of you is being able to touch and feel, and smell, everything — here, you’ll get to live that whole tactile experience, though you’ll have to make your way down to find out exactly how.
All the new Autumn/Winter looks featured in the exhibition will be available for purchase on the spot, on ZALORA.SG via iPads located at the site, before entering the TOPSHOP and TOPMAN cafe (yes, there’s one!). And remember to use our exclusive discount code, by the way. The exclusive launch will also be stocked at TOPSHOP and TOPMAN outlets at ION Orchard and Bugis Junction.
Excited already? Here are all the deets you need to save now:
- Date: 21 – 24 September 2017, Thursday to Sunday
- Time: 12pm – 10pm, Thurs – Fri ; 11am – 10pm, Sat & Sun
- Venue: 99 Beach Rd, Singapore 189701
- Admission: Free!
All visitors will receive a $20 voucher (min. $50 spend) when you visit the space. Voucher can be used at all TOPSHOP and TOPMAN stores.
On 21/22 Sept, students can flash their Student ID for free ice cream.
Remember to use the hashtag #TOPSHOPTOPMANOH when you’re there. More information at wtplus.com.sg.