itbannerwithtext

November 17, 2017

Now street style’s a tricky thing — you can say it’s a combination of t-shirts and sweaters and jackets and slouchy pants, plus that pair of hype-worthy shoes of course, but it’s really about the attitude. Given the right amount of it, you can rock up in a tattered t-shirt and jeans, and what would look totally normal on an average person can suddenly seem effortlessly cool. If that’s your thing, then we’ve bet you’ve heard of multi-label boutique i.t Labels — with cult brands such as AAPE, izzue, :CHOCOOLATE and 5cm, they’ve established themselves as the go-to destination for cool clothes that you wouldn’t necessarily find at the more run-of-the-mill high street retailers.

P___0054 O___0045 A___0127


5cm Winter Looks

These more niche offerings — with plenty of logo tees, oversized designs, and bomber jackets — are still very much on trend though, and can still make you look pulled together rather than totally rugged. The Fall/Winter season definitely sees more outerwear, but this isn’t a bad thing! After all, street style features a lot of unconventional layers, so putting on a puffy bomber jacket, with embroidered details for a change, over a skirt totally works, as does a sweater tucked loosely over jeans.

The guys also shouldn’t feel left out at all; i.t carries plenty of brands that have a good range of menswear, and by that we don’t mean multiple designs of the same basic cuts. AAPE, for instance, is incredibly popular for their daring prints, while izzue and 5cm offer more clean, comfy cuts with enough irreverent design you’d want to flaunt. All this at prices more affordable than, say, your Supreme or Off-White.

 iz_LB_FW17_Mainline-Ladies-11web iz_LB_FW17_Mainline-Casual-17web

izzue Winter Looks

Which brings us to this — why you don’t want to miss out on the i.t Black Friday Party! It’s gonna be a celebration of all things street-style, plus, with plenty of activities to keep you excited and thoroughly occupied. Happening on Friday, 24 November, from 6.30pm at their orchardgateway store, the main highlight will be a style talk by our stylist, Josiah Chua, who will be showcasing the most talked-about winter picks and trends together with the very fashionable It-girl Hanya Seah (@hanyaseah). As guests, you’ll stand to win 5 of the items featured in the talk as well, thanks to the event’s very own i.t Winter Must-Haves Lucky Draw!

There’ll be food and drinks of course, in the form of a live french fries station, galaxy-themed drinks and free flow beer by Carlsberg. Other stations include a customisation area — Pew Pew Patches will be there so you can have their adorable iron-on patches on your new i.t wear!

  fx winter 17 lookbook girl PR-06 fx winter 17 lookbook girl PR-35 fx winter 17 lookbook girl PR-14

Fingercroxx Winter Looks

For those in the mood for shopping (who isn’t?), you’ll get exclusive access to the AAPE Girls Collection — that’s a collection that the brand is bringing in all the way from Hong Kong so we can all get first dibs on the cult wear, only for that night. On top of that, expect exclusive gifts when you spend, including an AAPE Weighing Scale or :CHOCOOLATE travel set, and a 25% off discount on in-store purchases (excluding AAPE).

i.t Black Friday Party
Date: 24 November 2017, Friday
Time: 6:30pm – 9pm
Venue: i.t Labels, Orchardgateway #B1-13

While most of the guests will be i.t Label members, we’ll let you in on a way you can score an invite to the event! We will be offering 20 pairs of invites for 20 lucky readers — all you have to do is fill up the Google form below and stay tuned for the results. Go ahead!