:CHOCOOLATE Brings in the Cute with Adorable New Disney TSUM TSUM Collection

When it comes to the cutest clothing around town, you can always count on :CHOCOOLATE to deliver the goods.
From My Melody and One Piece, to Alice in Wonderland and Gudetama, the HK-based clothing label has always managed to bring out the kawaii in our favourite pop culture icons, with the latest collection a joint collab with Disney’s TSUM TSUM.
This ridiculously cute clothing capsule comprises of stylish printed sweaters and hoodies, although the variety comes in the form of popular Disney characters that we’ve all come to know and love, such as Mickey, Minnie, Donald Duck, Lots-o’-Huggin’ Bear, Goofy, as well as the protagonists from “Inside Out”.
Check out some highlights from the collection:

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Oversize Print Sweater (Ladies: $79.90)

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Print Sweater (Ladies: $79.90)

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Print Hoodie (Ladies: $79.90)

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Abstract Print Hoodie ($89.90)

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All-over Print Hoodie

If you haven’t heard of Disney TSUM TSUM before, it was a limited original series of collectible toys created specifically for Japan in 2013. TSUM TSUM translates directly from Japanese to “a bunch” or “a pile”. The series included the first Disney characters to appear in a unified design, breaking the traditional Disney mould.
Whatever the case may be; we’re just over the moon to see that these incredibly adorable designs have made their way to street clothing, and we can’t wait to see what other goodies :CHOCOOLATE has in store for us!
The :CHOCOOLATE l TSUM TSUM collection will launch on Jan 18 at i.t. stores in Bugis Junction and orchard gateway. For more information, visit itlabels.com.sg.
Images: i.t Labels