Kat Von D’s Launching A Major Brow Collection That’s 100% Vegan

We’ve seen all kinds of arches through the decades, and today, it seems our brow obsession has paved the way for stranger things (fishtails or wavy brows, anyone?) Our brows speak volumes, and of course, Queen Kat Von D agrees.

Screen Shot 2018-04-18 at 5.58.16 PM

For years, Kat Von D used the Tattoo Liner on her brows because no other product could deliver that high-intensity colour and waterproof longwear she sought. And now, she’s decided to create a brow collection for herself and everyone. Meet the 3 products joining her league of cult favourites, and get acquainted with 2 new brow-perfecting tools.


 

24-Hour Super Brow Long-Wear Pomade

 

pjimage
(L-R): Blonde, Taupe, Light Brown, Medium Brown, Dark Brown, Walnut, Graphite
pjimage (1)
(L-R): Daffodil, Lemmy Green, Satellite Blue, Magenta, Roxy Purple, Scarlet, Aubergine
pjimage (2)
(L-R): White Out, Bleach

If you need a sweat-proof formula to last through your workouts, dance sessions, or *ahem* intimate moments, this weightless waterproof pomade’s your best bet for high-impact, smudge-resistant brows. Kat’s really pushed the envelope on this range with 16 shades: 7 neutral brow tones, 7 bold artistry colours, “White Out” so you can mix and customise your shade, and “Bleach” to help revive the no-brow trend.
*Daffodil, Magenta, Satellite Blue and Bleached will only be available on Sephora.sg, not sold in Sephora stores.
70_Pomade_Brow_Brush_DOWN
Pomade Brow Brush #70

Use the new Pomade Brow Brush to apply the Long-Wear Pomade. You’ll notice how firm the angled bristles are, made with the highest quality synthetic fibres to allow greater control and effortless strokes. The tapered brush handle also doubles as a mixing spatula, so that should please those with an artistic flair.


 

Brow Struck Dimension Powder

 

KVDbrows1
(L-R): Blonde, Taupe, Light Brown, Medium Brown
KVDbrows2
(L-R): Dark Brown, Walnut, Graphite

In case you weren’t familiar with Kat’s brilliant reputation in the tattoo industry, she’s known for her realistic portraiture, and this next product is one that’s inspired by her artistic technique. A unique 3D semi-metallic formula, the Brow Struck Dimension Powder mimics the natural sheen of actual hair to create dimension and volume easily. There are 7 shades here that can also double up as an eyeshadow (our love for multi-tasking products knows no bounds), and this one features a clever 2-in-1 Primer + Powder formula to make sure it lasts for up to 12 hours, possibly the first ever brow powder to achieve that.
75_Powder_Brow_Brush_DOWN
Powder Brow Brush #75

Of course, she’s also created the perfect brow brush for the Dimension Powder. This one features a special combed design which helps deposit and blend the powder while grooming your arches.


 

Signature Brow Precision Pencil

 

Screen Shot 2018-04-19 at 3.11.27 PM
(T-B): Blonde, Taupe, Light Brown, Medium Brown, Dark Brown, Walnut, Graphite

Skip the microblading and reach for this ultra-skinny pencil instead. The Signature Brow Precision Pencil features the first ever 1 x 1.5mm elliptical tip for total brow control. This longwear, break-resistant formula softens when met with the natural oils of your brow hair, allowing you to feather in hair-like strokes comfortably at any angle for a buildable payoff. Also comes with a built-in spoolie on the other end so you can groom and blend with ease. Next-level brows, here we come.

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade, $29
Kat Von D Beauty Pomade Brow Brush #70, $28
Kat Von D Beauty Brow Struck Dimension Powder, $31
Kat Von D Beauty Powder Brow Brush #75, $28
Kat Von D Beauty Signature Brow Precision Pencil, $31

Available from 10 May 2018 on Katvondbeauty.com, Sephora.sg, and in Sephora stores.