L’Oreal Paris Redefines Their Color Riche Matte Range With A Whole New Look And More Colours

As a lipstick lover, it can be quite hard to decide on your favourite lipstick, whether you’re talking about your favourite shade or finish. If you’re looking for a good drugstore matte lipstick that’s worth every buck, the L’Oreal Paris’ Color Riche Matte Lipstick range is the one to go for. For us, matte is a popular choice because it’s the most reasonable one. You get lesser colour transfer (read: lesser cup and clothes stains), and matte lipsticks last much longer than glossy ones.
L’Oreal Paris has always been on trend with their lipstick launches, especially with the recent Balmain X L’Oreal collaboration that brought out our edgier side. This time round, we’re getting ready for a classier vibe with a matte explosion. The brand is introducing 10 new shades to their Color Riche Matte Lipstick Range, bringing the total number of shades to 30. Scroll down to see why we’re currently crushing on this new collection, which is being given a whole new facelift at same time.

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Black is always in. Always.

All 20 of the existing matte shades are now part of the Color Riche Matte range, complete with a whole new look and packaging. The Color Riche Matte lipsticks are going to shed their old packaging and will now come in a sleek black leather print matte packaging that makes you feel a little more classier whenever you’re touching up your lips. If you’ve got a #MatteAddiction, you’ll want to get in on this new release.


Inject more colour with 10 new shades!

In addition to the old 20 shades, L’Oreal Paris is also dropping 10 new shades. Whether you need another nude or something more bold, the Color Riche Matte Range is varied enough for you to find something you like. If you asked us, our top pick from the new colours is #244 Soft Violet that is both bold and bright – exactly what we love in a colour.

Fresh colours to make your lipstick collection more colourful


Swatches of all new 10 shades

Super matte, but not drying

The sign of a good matte lipstick is how long the beautiful matte finish can last without cracking. We love how the Color Rich Matte Lipstick doesn’t dry out our lips, resulting in unsightly cracks and uneven colour. The lipstick sits quite comfortably too, and the gorgeous intense colour pigmentation is just the cherry on the top, really.
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Sealing the deal with a price drop – permanently!

You can now get your favourite Color Riche Lipsticks at only $19.90, and this doesn’t apply to just the matte range only – all the Color Riche Lipsticks, Matte and Moist are retailing at $19.90. This affordable drugstore lipstick just got more affordable.


All 30 shades of the L’Oreal Paris Color Riche Matte Lipstick is now available at $19.90 each at Watsons, Guardian, Sasa, major supermarkets and selected department stores.