Lose 5KG In These Korean Jeans

Online shopping is one of the great inventions of the fashion business. One of its drawbacks, however, is the endless number of such websites, each catering to a specific “type” of person. So it’s refreshing when we find a hidden gem, even more so when it comes from one of our favourite fashion influencers, @SONGOFSTYLE. We captured this off her Instagram story in the last 24 hours:

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One of our editorial assistants, Marcus (that’s me!), sent her a DM to ask Aimee about which brand of jeans she’d tried on. Unfortunately, she didn’t reply. We’re guessing she gets too many fan messages every day about her style, avocados, and recent obsession with homemade raw bars!

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Nonetheless, we were determined to find a pair of these so-called slimming jeans. This was the most popular search we found:

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CHUU, a popular Korean high street brand, has a line of skinny jeans called -5KG. It’s a pretty enticing name for a style of jean so tight it actually traces the shape of our legs. Instead of just white, however, these jeans actually come in a pretty decent range of colours.

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So maybe these jeans don’t ACTUALLY make us lose weight. Rather, they hug our legs so tight our butts look more toned and our thigh gaps more prominent. And according to Aimee’s Instagram Stories, it seems these jeans might not be the best quality, since her pair actually split at the zip when her friend tried squatting in them. But at around 30USD to 50USD depending on style (it comes in skirts and cut-offs too), this -5KG gimmick seems to be a good enough hook for many to buy a pair to try.