Pony Effect Is Finally Launching In Singapore!

You’d have to be living under a rock to not know who Pony is. With over 4 million subscribers on YouTube, Hye-Min Park is one of South Korea’s most famous beauty gurus, and nearly everyone refers to her by her equine nickname.


Her highly anticipated makeup brand, Pony Effect, will be making its debut in Singapore tomorrow on 21 June, and we’re sure all you K-beauty enthusiasts out there are already losing it. Created to mirror Pony’s personality, the label celebrates artistic expression and individuality, offering makeup essentials for everyday wear as well as bolder, more glittery shades to amp up your look.

Here’s all the makeup you can get your hands on.




Ultimate Prep Primer, $41.90
3 shades


Radiance Glow Hydrating Starter, $35.90


Colour Correcting Master Palette, $59.90


Seamless Foundation, $49.90
3 shades


Coverstay Cushion Foundation, $59.90
4 shades


Defense Longwear Cushion, $65.90
4 shades


Everlasting Cushion Foundation, $59.90
4 shades


Strobing Luminizer, $36.90




Conceptual Eyes Quad, $49.90
4 versions


Grind Sparkling Shadow, $28.90
4 shades


Master Eye Palette, $59.90
3 finishes


Profection Brush Liner, $29.90
2 shades


Sharping Brow Definer, $21.90
4 shades


Stay Put Eye Stick, $25.90
6 shades


Unlimited Cream Shadow, $28.90
2 shades




Customizing Lip Palette, $59.90


Enamellic Glossy Lip, $31.90
8 shades


Favourite Fluid Lip Tint, $27.90
15 shades


Galaxy Holographic Palette, $75.90


Outfit Lipstick, $35.90


Outfit Velvet Lipstick, $35.90


Stay Fit Matte Lip Color, $31.90


Pony Effect Makeup Collection, launching at Watsons Bugis Junction and watsons.com.sg on 21 June, and at Watsons ION Orchard, Watsons NEX, and Watsons JEM from July 2018. You can take 15% off online purchases till the end of June too!