Recently, SK-II partnered up with National Geographic to challenge their muses to face extreme conditions like hot, dusty deserts and still be camera-ready with just a bottle of their famed Facial Treatment Essence. Now they’ve taken another step further by launching their latest campaign: the #BareSkinProject. Chloe Grace Moretz and celebrities from all around the world go makeup-less in front of the camera to embrace their natural bare skin beauty with no makeup.
In a world where makeup and photo touchups are routine for celebrities who present curated, perfect images to the world, it’s widely unheard of to go bare face in front of the camera. Which is why the Bare Skin Project is so ground -breaking. Together with Magnum Photos, SK-II shines the spotlight on six celebrities – Chloe Grace Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei – and showing their fresh faces without any makeup.
So how does the SK-II fit into the #BareSkinProject?
SK-II’s star product, the Facial Treatment Essence, is infused with Pitera to hydrate and repair your skin. The “miracle water” also gives you a natural glowy look so that you can be confident in your own skin without hiding behind any makeup.
SK-II Facial Treatment Essence
All 6 of the celebrities who shed their makeup facade for the #BareSkinProject have been using the SK-II Facial Treatment Essence, which would explain their smooth, flawless complexions. Four of the celebrities (Chun Xia, Arimura, Moretz and Matsuoka) will also be sharing about their journeys with SK-II’s Facial Treatment Essence as they embrace their bare faces in short documentaries, also produced by Magnum Photos. Keep an eye out for those mini-docus to know what it’s like to really go makeup-less when the whole world’s watching you.
And now, what you’ve been waiting for – those makeup-less photos of your favourite celebrities!
When we first saw the photos, we had to do a double-take because we couldn’t believe that these celebrities weren’t wearing any makeup at all. These photos have also not been touched up – this is how the celebrities naturally look like without any makeup. Just check out these gorgeous portraits from renowned portrait photographers Christopher Anderson, Alessandra Sanguinetti and Jim Goldberg.
CHLOE GRACE MORETZ
If the SK-II Facial Treatment Essence can give us Chloe Grace Moretz’s glowing bare skin without makeup, then maybe it truly deserves the title of “miracle water”.
SK-II Facial Treatment Essence, available at SK-II counters. sk-ii.com.sg