Retro video games are no longer a thing of the past, it has found its way back in all areas of pop culture — and now, in the form of a shoe. Providing extreme comfort with its gel cushioning, ASICS is a brand known for its running silhouettes, though we have to say, with the newly added retro theme, we can see these shoes being the perfect street-style sneakers as well.
Fashion is taking a cue from the 90s, and ASICSTIGER is no different. The GEL technology has been equipped on ASICS since the introduction of the material in 1986. With the original ’91 drop selling over 1 million pairs, the 2018 reinvention is just as noteworthy.
During its initial release in 1991, the GELSAGA combined GEL cushioning, compression moulded EVA midsoles and lightweight uppers. The comeback of the GELSAGA includes all that, and more.
Its signature side-stripes feature contrasting colours which capture the nostalgia from good old video games.
The neon colour palette is taken to a whole new level with four colourways, blue/orange, purple/green, white/maroon, navy/pink. Constructed with suede and nylon, padding is packed into the heel to give the shoe a sleek look.
Along with the sneaker drops, ASICSTIGER has launched the ‘WHAT THE GEL’ campaign earlier in the year. Their creativity is displayed in digital form: GIFs, Instagram Stories, Instagram Posts, Facebook covers and hero banners.
ASICS’ long hiatus is definitely worth the wait. With such striking colours, ASICSTIGER GELSAGA is the perfect summer addition to your shoe collection.
The ASICSTIGER GELSAGA shoes will retail at $149, and is available at AW Lab and SEEK.