Coach X Selena Gomez is coming Back To You with their second collaboration, but this time with ready-to-wear pieces designed by the star herself. Did you spot Selena’s custom-made Coach outfit at this and last year’s MET Gala? Coach’s Creative Director, Stuart Vevers has made the singer/actress his muse ever since she became the spokesperson for the label in 2016.
The new collection features ready-to-wear apparel, small leather goods, new bag silhouettes and accessories. A reflection of Gomez’s personality, the collection has a tinge of femininity with soft pastel colours of lace and silk. Of course, let’s not forget her punch of toughness mirrored by the structural bag silhouettes and metallic hardwares. Check out the first campaign shot by Steven Miesel against the skyline of New York.
Gomez also revealed her favourite items among the long awaited collection, the Bond and the Trail Bag which she closely worked with Vevers to produce.
“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless.”
Pieces styled by Selena feature her personal touches, including message written by the singer herself: ”Not perfect, Always me”.
“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
The Coach x Selena Gomez collection will be available for pre-order online at coach.com and in stores today, and available in Coach stores globally from August 31
You must be logged in to post a comment.