In a market eclipsed by established cult beauty brands, it can be quite a challenge discovering unique makeup lines out there. Well, we’ve whittled down our search to some of the coolest brands that have been shaking up the beauty scene since their initiation. Here are the eight makeup brands you may not know about, but absolutely should.
As unapologetically glamorous as its creator, Jeffree Star Cosmetics is a brand that inspires the beauty-obsessed to take greater risks and have fun with makeup. Having harnessed every bit of knowledge from over a decade of experience from working with celebrities, fashion editorials, and music videos, Jeffree’s formulas are well-loved by the likes of professional makeup artists for their pigmented, long-lasting finishes in shocking, unconventional hues.
Price range: US$12 to US$49
Star products: Velour Liquid Lipstick, Skin Frost Highlighter
Available from:
– jeffreestarcosmetics.com
– beautylish.com
– beautybay.com
Specialising in makeup brushes of the highest quality, Morphe Brushes have created products that are the answer to effortless beauty looks. Their must-have brushes come in varying shapes and sizes to hug the contours of your face with precision, allowing you to create the looks you love with ease. However, the purveyors of professional-grade makeup brushes aren’t just known for their application tools, their best-selling makeup palettes are also a testament to their devoted customers.
Price range: US$1.99 to US$159.99
Star products: Color Nature Glow Eyeshadow Palette, Sculpt And Define Brush Set
Available from:
– morphebrushes.com
– beautybay.com
– cultbeauty.co.uk
Combining their love for animals and all things technicolour, Sugarpill Cosmetics serves us with a pigmented dose of cruelty-free products that scream creativity. But don’t be fooled by their fun, kawaii take on beauty. Sugarpill’s high-impact colours are a force to be reckoned with, gliding effortlessly onto your lips as it lasts all day and night. If you’re searching for a brand that will add a little zest to your makeup routine, look no further.
Price range: US$10 to US$120
Star products: Pretty Poison Lipstick, Liquid Lip Color in ‘Trinket’
Available from:
– sugarpillcosmetics.com
– beautylish.com
– cocktailcosmetics.co.uk
Who knew the ultimate guilt-free indulgence for beauty lovers with a sweet tooth would come in the form of Beauty Bakerie’s makeup products? Behind the brand’s saccharine aesthetic, you’ll find some mighty tenacious liquid lipsticks that won’t budge one bit. Rest assured, you can eat, drink, kiss, swim, and sleep (maybe not) in these gorgeous matte and metallic finishes without an unsightly fade.
Price range: US$16 to US$20
Star products: Lip Whip Liquid Lipstick
Available from:
– beautybakerie.com
– cultbeauty.co.uk
– comamakeup.com
Staying true to its name, Jouer (which means “to play” in French) is the perfect marriage of convenience and fun, lending the right amount of playfulness to practical beauty products that are housed in ultra chic packaging. That’s not all – these covetable makeup products are formulated with nourishing ingredients that will leave your skin healthier with every use. So what are you waiting for? Get playing!
Price range: US$
Star products: Long-Wear Lip Crème Liquid Lipstick, Long-Wear Lip Topper, Ice Mini Powder Highlighter
Available from:
– jouercosmetics.com
– beautylish.com
– cultbeauty.co.uk
This one is for the glitter fiends. If you can’t get enough of that shimmering goodness, then give JD Glow Cosmetics a try. The online indie brand delivers highly-pigmented makeup products, ranging from gleaming highlighters to glistening eyeshadows. Have a look at the intensity of those hues – these products seemingly glow in the dark. No one else is doing iridescence quite like JD Glow Cosmetics.
Price range: US$7 to US$20
Star products: Pressed Powder Highlighter, Galaxy Shadow
Available from:
– jdglowcosmetics.com
Ever wondered what professionals turn to behind the scenes? LORAC Cosmetics is designed by celebrity makeup artist, Carol Shaw, and she’s letting everyone in on the brand’s secret beauty products. For those who crave that perfectly flawless visage, LORAC Cosmetics will feed your need. These star-status products are the ultimate beauty industry essentials that won’t burn a hole in your wallet.
Price range: US$19 to US$45
Star products: PRO Palette, PRO Liquid Lipstick, PRO Conceal/Contour Palette and Brush
Available from:
– loraccosmetics.com
– nordstrom.com
Thanks to their traffic-stopping hues, this blossoming beauty brand has already reached its verified cult beauty status. The brains behind the brand, Lora Arellano (a.k.a. Rihanna’s go-to makeup artist) and Dana Bomar, have garnered a massive following, curating a sick Instagram feed with their matte lipsticks and magnetic eyeshadows. Elevate your look and add a pop of colour to your face in a swipe.
Price range: US$19 to US$58
Star products: Prime Rose Lipstick Collection, Gunmetal Eyeshadow Stack
Available from:
– meltcosmetics.com
Main Image: @beautybakeriemakeup
