Perhaps it’s to do with decades of marketing, or that moment in cinematic history that saw Holly Golightly gazing longingly in front of Fifth Avenue’s iconic Tiffany & Co. store; that little blue box, a trademarked shade by the way, stands revered, and the brand, more so, for its unwaveringly timeless, polished design. If that’s what you’re looking for here though, tough luck – but that’s a good thing.
Called the Tiffany HardWear collection, this one’s a touch more edgy, and surely a hard-hitting way to appeal to the modern rebel. Plus, with Lady Gaga as a fitting muse, we couldn’t be more tempted. “I always wanna be challenging the status quo, I love to change, it makes me feel alive,” she candidly tells the camera in the campaign video, like it’s the most natural thing in the world.
It’s a lot of the same sentiment here; the chain links, padlocks and wrecking ball motifs truly did wreck our perception of their dainty jewellery after all, as it’s quite a departure from the sleek Tiffany T. This series looks towards New York City’s energetic, urban soul, while taking inspiration from a unisex bracelet from 1971. We get a chain necklace in 18k gold, subtly engineered with graduated links, or a bracelet and necklace hooked up to a lock and ball.
Elsewhere, there’s a striking pair of triple drop earrings with the same utilitarian street cred, which won’t look out of place beside a leather jacket and It-girl jeans. To the girls who like fashion more rough and tough, we’ll say this, it’s time to get going – to your nearest store window that is.
Tiffany HardWear, from $255 to $18,800, available from April 28 at Tiffany & Co. stores. tiffanyandco.com
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