June 16, 2017
Back for a third collaboration with GUESS, A$AP Rocky’s latest capsule collection called Ice Cream and Cotton Candy Club (or I.C.C.C.C) is once again inspired by vintage pieces from the GUESS archives and is very much a throwback to the 80s and 90s. While previous A$AP Rocky x GUESS collections offered an abundance of unisex styles, many pieces from the Summer 2017 collection will be exclusively for women.
In addition to the collaboration’s signature stripes and clean pastel palette, A$AP Rocky combines his fond childhood memories of GUESS clothing and his vision of modernising vintage items with new colourways that are really a sweet treat to look at. From pastel pinstripes and logo tees with the Ss’ replaced with dollar signs, to bell bottoms and vintage rocker skinny jeans, these pieces are versatile and easy to mix and match too. Not forgetting swimsuits for the summer, look out for one-piece bathing suits stamped with the notable GUE$$ triangle logo or opt for two-piece triangle bikinis that are also in the classic pastel striped patterns.
In some behind-the-scenes footage of the campaign, Rocky was seen manning an ice cream truck and doling out ice-cream cones. “I think the clothes look amazing – I mean I designed them,” he says of the collection. And they sure are amazing. Watch the retro-themed campaign video led by A$AP Rocky himself and directed by his creative group AWGE, as well as the behind-the-scenes video here: