Swedish fashion retailer H&M will drop its first ever pride collection in celebration of inclusivity (and just in time for the upcoming Pride Month). Known as the ‘H&M Love For All’ collection, it will feature messages of love and equality — and of course, rainbows — printed on various apparels and accessories.
“H&M believes in everybody’s right to love who they want,” said the company’s head of menswear design Andreas Lowenstam in a statement. “We hope people can use H&M’s Pride collection to celebrate their belief in equal love”.
The price range reflects the same commitment to inclusivity too. The wide selection of tees, sweatshirt, shorts, caps, socks and more are all priced below USD$50. A portion of the proceeds from the capsule line will also be donated to the United Nations Human Rights Office Free and Equal campaign against homophobia and transphobia.
Partnering Out magazine, a diverse pool of faces like Olympic freestyle skating Gus Kenworthy, music artist Kim Petra, rapper Aja, model Shaun Ross, and model-activist Gabrielle Richardson will also be featured.
First looks at the pieces and we are already excited. In it, there is something for everyone — from fun, bold pieces like a sequinned pant to a more neutral sweatshirt. Regardless of what you prefer, you can certainly wear your support on your sleeves, with an unmistakable feel-good vibe running through every one of them.
The capsule will drop on 31 May in all H&M stores in the United States of America, as well as selected international outposts. While it is still unsure if the items will be sold in Singapore, all of it will be available through the online site.
The ‘H&M Love For All’ collection will drop 31 May on their website, with prices from USD$50 and under.
All images from H&M