Every new MCM collection’s direction seems to always include bold as a concept to revolve around and that’s not a knock on anyone’s creative approach. In fact, we love it! Especially when the campaign pays homage to music in absolute style.
As music continues to transcend boundaries, MCM’s AW18 collection took the timely opportunity to amalgamate elements of boldness and creativity that music artists so gracefully embrace. No but seriously, a cassette tape handbag? HOW COOL IS THAT!?!
ALL ABOUT THE MUSIC
We all know that music comes from a place of creativity and to see that manifest in MCM’s Cassette bags is just incredible. This playful take on bags that comes in symbolic silhouettes of cassette tapes and vinyl is simply adorable. The prints and colours are reminiscent of Munich’s disco days in the 70’s which brings out your bold and confident attitude.
Top row: Berlin Cassette Crossbody Bag in black or pink,$2,080
Bottom row: (left) Berlin Cassette Tambourine Bag, $1,820, (right) MCM Cassette Zipped Card Wallet, $450
Right: Stark Cassette Mini Backpack, $1,550
LEOPARD PRINTS ARE COOL, NOT DATED
MCM took their signature Stark bags and Belt bag for a leopard makeover that’s inspired by rock legends. The bags are also plated with brass hardware, giving it a glossy and futuristic appearance.
Truth be told, it is rare these days to see anyone actually rocking leopard prints so it was initially hard to visualize an entire outfit with these. Well, MCM made things easier with their campaign video when they brought out rising rapper Rich The Kid decked out in their leopard print line. I suppose the collection is a success when the fanny pack actually looks immaculately stylish.
Top: Stark Brass Plate Leopard Belt Bag, $1,410
Bottom (from left): Stark Brass Plate Leopard Belt Bag in Cognac, $1,410, Stark Brass Plate Leopard Mini Backpack, $2,620, Stark Brass Plate Leopard Medium Backpack, $3,960
THE CLASSIC CROSSBODY
The classic Soft Berlin crossbody line now has a hands-free alternative which comes in a form of a belt bag. The iconic shaped crossbody bag comes in come shades of Cognac and Viva Lila, which undeniably exudes a classy front. Or you can just mix it up with other MCM clothes or accessories with crazy colours and it’d still look pretty damn bad*ss.
From left: Soft Berlin Vachetta Small Crossbody Bag, $1,340, Soft Berlin Vachetta Medium Crossbody Bag, $1,550, Soft Berlin Vachetta Belt Bag ($1,210), Soft Berlin Vachetta Small Crossbody Bag, $1,410
BACK TO SUEDE
About 50 years ago, suede was everything to die for in the age of the discos and MCM is bringing that to the present with their Cubism Suede Crossbody Bags line. Designed for users to switch between a clutch or crossbody, this is perfect for passionate dancers to twerk their night away on the dance floor at complete ease without losing anything.
From left: Cubism Suede Mini Crossbody Bag ($1,550), Cubism Suede Medium Crossbody Bag in Phanton Grey or Cognac ($1,820)
MCM’s Autumn/ Winter 2018 collection is now available in stores.