Kodak’s became famous for their film cameras, but are now struggling to remain relevant in a fast-paced technology world. And what better way to stay trendy than to have your logo on everyone’s chest?
Kodak is partnering with H&M for a limited edition collection, inspired by the 80s and the skater boy era for the upcoming AW18 season. The entire collection comes in a simple, monochromatic colour palette in black, white, and the recognisable mustard yellow that is seen on every Kodak film.
If you’re old enough to remember, you’ll also recognise the signature rainbow Kodak racing stripes from the brand’s days as a NASCAR race sponsor. Our favourite piece? It has to be the yellow shirt sporting the Kodak logo in red, and the words “A Kodak Moment.” to remind you that every moment captured is precious. Which it is if you’re shooting film.
The collection ends with a few accessories. Sport a cap with the Kodak racing stripes or wear your ezlink around your neck proudly with a Kodak printed lanyard. You’ll get an automatic +10 points for street hype.
Here’s the lookbook for some styling inspiration. Click on the image for a closer look!
After seeing all these looks, we’re pretty tempted to get a tee for ourselves. Take a look at the entire capsule collection below.
The H&M x Kodak Capsule Collection will be available only at H&M Orchard Building and online from 5 Oct.