The New Topshop IT Campaign Features 8 Up-And-Coming Stars

A campaign filled with promising models? Enter Topshop IT. The campaign was shot in New York by Daniel Jackson, and it brings together a dynamic line-up of eight avant-garde stars.

The names include: Presley Gerber, Duckie Thot, Dilone, Anwar Hadid, Cara Taylor, Adonis Bosso, Birgit Kos and Sofia Mechetner.

“Topshop IT is a celebration of what makes us unique; championing our customers’ individuality, exploring what fashion means to them and how they style our pieces to express themselves,” explains David Hägglund, the creative director of Topshop and Topman.

These young models have made a name for themselves in the fashion industry, despite not being the most famous. With early successes, prominent features and unique personalities, they definitely suit the Topshop IT campaign.

The Line-up

You might or might not have heard of some of these names — but that’s the point. Topshop isn’t necessarily interested in household names, rather, they’re looking at a niche group of cool, or It, models with huge breaks in the past year or so. Take for instance Presley Gerber. Following his mother’s (AKA Cindy Crawford) footsteps, Presley has walked numerous catwalks and fronted multiple campaigns and magazine covers.

Another male model who is following the footsteps of his famous family members is Anwar Hadid, the lil bro of Gigi and Bella Hadid. He started his modelling career at 16 and has been on the cover of several notable magazines.

Other faces include Duckie Thot and Dilone. Born in Melbourne, Duckie’s real name is Nyadak, and she finished third place on the eighth cycle of Australia’s Next Top Model. She is the queen of diversity and inclusivity within the fashion industry! The latter, Dilone, has walked for lots of notable names and starred in numerous global campaigns.

Keep your eyes peeled, there are so many more models to look out for!

This AW18 collection features vibrant colours and funky designs – namely, camo print and Christmassy patterns. The latest collection also features striking decorative items like sequins on bags and glossy pleated pants.