Eytys and H&M Team Up For A Gender-Neutral Collection

With so much recent discussion on gender fluidity, and the rise of genderless clothing and collections, it’s about time mainstream fashion embraced this already. What was mostly featured in high-end and street brands by bold designers has now entered the fast fashion industry, this time in a notable collaboration between H&M and Swedish brand Eytys!


Eytys is known for their versatile pieces that transcend the stereotype of what different genders should wear. Sticking to the cult brand’s mantra, the Eytys x H&M collection will feature a unisex collection of fashion-forward apparels for both adults and kids!

You know an Eytys shoe when you see one — a bulky look distinctly their own, and of course, this collaboration will not be missing that out! The collection includes streamlined yet chunky-soled shoes and boots in leather, suede and cotton canvas.



What’s more, purchase a pair of shoes and it will come in a custom-designed box featuring a unique artwork by painter Zoe Barcza!



Loose silhouettes are another trademark of this genderless collection. The clothes are definitely not for the faint-hearted — apart from their chunky footwear, the line also features bold snakeskin prints to faux patent leather.

If that is too far out your comfort zone, you can also opt for items that come in raw denim, supple suede and cotton graphic tops.



The colour palette consists of bottle green, school bus yellow, beige khaki, dark indigo, black and white. Mix and match the garms and style it yourself! If you need some inspiration, take a look at the gallery below to see how Eytys x H&M paired it!



We’ll have you know that the collection doesn’t just cater to adults too; it also offers gender-neutral clothes for your kids. We are way past the pink and blue gender myth, and dressing your kid up in this collection will make sure they’ll be the most stylish one on the block. Moreover, you can share the clothes among your kids, regardless the gender!




The Eytys x H&M collection will be available at H&M Orchard Building, ION Orchard and hm.com from 24 January 2019 onwards.