Be Cruelty-Free Conscious with This Makeup Guide

Do you know what we love? Makeup. And animals. But is it possible to love them together at the same time? The answer is: yes! With a sprinkle of consumer consciousness and some searching, you can totally find cruelty-free options out there. For you makeup fiends who are also animal friends, we’ve gone ahead and compiled some of our favourite cruelty-free brands.

What is Cruelty-Free?

Cruelty-free generally refers to products or activities that do not involve processes that harm or kill animals. In the beauty industry, cruelty-free means that a brand, their affiliates and suppliers do not test their products or ingredients on animals.

Fenty Beauty



We all know and love Rihanna, and her makeup brand that took the world by storm when it launched in 2017.  Fenty Beauty has since become a mainstay in makeup bags across the world, from their revolutionary range of 40 foundation shades and killer highlighters, to the most EXTRA glitter pom pom and lipsticks loaded with pigment.

Fenty fans (all of us, basically!) will be glad to know that Fenty, as well as their affiliates and suppliers, does not test on animals! Their products do not retail in China where animal testing is compulsory.

Cruelty-free: Yes!
Vegan: Not completely – some products contain animal-derived ingredients such as beeswax and carmine. According to the Fenty FAQ, the following products are vegan: “Pro Filt’r Soft Matte Longwear Foundation, Match Stix Matte Skinsticks, Invisimatte Blotting Powder, Gloss Bomb Universal Lip Luminizer, and our Brushes & Tools.”

Fenty Beauty is available in Sephora, in-stores and online at .




If you want beauty on a budget and bang for your buck, Colourpop is the way to go. The cult favourite brand is well-known for their affordably priced, yet good quality products. Don’t even get us started on their HUGE range of items — whichever lip formula you’re dreaming of, Colourpop has it. Thinking of a wild eyeshadow shade? Colourpop has made it, and then some.  Blushes, brushes, they have it all.

Best of all, Colourpop is proudly cruelty-free, stating on their website that “We are extremely proud to be cruelty free! No outside company tests on animals for us and none of our suppliers test on animals.”

Cruelty-Free: Yes!
Vegan: Most products are vegan. See here for the list of non-vegan products.

Colourpop is available on their website.

Milk Makeup



We are obsessed with MILK Makeup’s entire cool-girl, effortless aesthetic. All their products are sleek and convenient, we especially love their distinctive fat scroll-up tubes seen on the likes of their Blur Sticks, Cooling Water and Lip + Cheeks, to name a few.  Not to mention they film the cutest tutorials: quirky, fun, colourful — you’ll have binge-watched all of them in no time. Watch one of our fave looks “Floss” featuring the fresh-faced Sahara Lin here!

MILK Makeup’s products are both cruelty-free and vegan, made with good-for-you, yummy ingredients like mango butter and matcha that will leave your skin happy. They declare on their website that they do not test products or ingredients on animals, neither do they retail in countries that mandate animal testing.

Cruelty-Free: Yes!
Vegan: Yes!

Thank you, MILK Makeup! 


MILK Makeup is available online at




It shouldn’t cost you to be nice, and with Catrice Cosmetics, it sure doesn’t! Catrice has a HUGE range of products at wallet-friendly prices: the Catrice HD Liquid Coverage Precision Concealer Foundation is only $6.90, and the Catrice Prisma Chrome Lipstick goes for $10.50. There’s more! Catrice sells more than just makeup, they also have a extensive line of nail polish, with shades for any day, from moody autumn reds to festive glitters.

Catrice is very proud to be cruelty-free, and is PETA approved as stated on their Instagram.


Cruelty-free: Yes
Vegan: Not completely. You can check out a list of vegan products compiled by

The affordable drugstore brand is easily accessible online and in-stores at Guardian stores.


There are loads more brands and products out there that adopt cruelty-free practices, all it takes is a quick look! Your animal friends will thank you, and so will your conscience. Guilt-free makeup really is, as they say, the cat’s meow.