We’ve got a date with Chanel. Last week, Chanel revealed its latest endeavour — a whopping seven-floor flagship boutique in Seoul. The brand’s first flagship in South Korea promises to be an inviting, fashion-filled haven featuring Chanel’s Spring-Summer 2019 Ready-to-Wear collection, cult classics, and in-store-only exclusives.
Don’t just take our word for it though. Click through below to explore the essence of the boutique, representing luxury, elegance and the modernity of Chanel.
Situated in the well-heeled Cheongdam-dong neighbourhood, the ground floor is an accessories destination, featuring seasonal bags and fine jewellery pieces. The second floor is a full-on shoe salon with more bag offerings while the third floor is dedicated entirely to Read-to-Wear. The top floors cater to dedicated private spaces for special events and exhibitions.
PHARRELL WILLIAMS x CHANEL CAPSULE
If there’s one celebrity we can always count on to deliver a distinct creative affinity, it’s Pharrell Williams. The singer and brand ambassador is known for regularly collaborating with the fashion house through modelling and music. (If you recall, he was also the face of the Chanel Métiers d’art collection in 2014.)
Now, Pharrell is back at it again with a brand new Chanel collab — but this time, he’s signed on for a new Ready-to-Wear and Accessories Capsule Collection for the Spring-Summer 2019 season.
CHANEL SEOUL FLAGSHIP
431, Apgujeong-ro, Gangnam-gu, Seoul
Opening hours: Monday to Sunday, 10:30am to 8:00pm
The Pharrell Capsule Collection will be available from March 29 in Seoul and in select boutiques worldwide from April 4.
For more information, visit this link.
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