The Deliveroo Food Market is here to change your dining experience. Located at ALICE@MEDIAPOLIS, this is Deliveroo’s biggest Editions (Deliveroo’s concept of delivery-only kitchens) site in Singapore to-date. There is a whopping total of 10 kitchens, 5 self-serve kiosks and 12 automated cubbies, where you pick up your food from. This futuristic, fully-automated ordering experience is made possible with eatsa, a San Francisco-based technology automation company.
How does all of this work? First, you place your order at the self-serve kiosk onsite. Once your order food is ready, it will be placed in one of the twelve cubbies for you to collect. Remember to check the digital status board to know which cubbie you have to collect your food from. After collection, you can either enjoy your meal onsite or take it away! It’s that simple.
Currently, there are a total of 11 food concepts — Bonchon, Rasa Rasa, The Flying Squirrel, Chop Shop, Delismith, EZO Hokkaido Eats, Omakase Burger, COMNAM, NamNam, Lucky Souvlaki and VIOS. The wide range of cuisines will definitely make it hard to decide what to get!
Think of it as going into a restaurant and getting to choose from an extensive range of 11 menus, except this is a step-up from the the way we usually dine; the idea of self-service is made as user-friendly (and idiot-proof) as possible using technology, since you’re in charge the moment your order’s placed.
It’s a win-win situation for both you and restaurants — you’ll get to enjoy a greater selection of food and have a fuss-free dining experience, while restaurants get to have a platform to grow their businesses and take their menus to a new location. It’s a great opportunity for smaller F&B businesses especially, as they can reach out to a larger consumer base, or for brands to testbed new kitchen concepts without incurring high upfront costs.
On top of that, the whole site also acts as a base of operations for Deliveroo’s primary function — food delivery, though now made more efficient. There are dedicated pick-up and waiting points for riders, and even a resting room for them to recharge while waiting for the food to be prepared.
Will we be seeing more Deliveroo Food Markets around the island? We don’t know, but we hope so!
Address: 29 Media Circle, #01-02/03, Singapore 138565
Lunch: 11am to 2.30pm
Dinner: 4.30pm to 9.30pm for dine-in space, but customers can still order in via delivery from Editions until 10pm