Makeup shade names, am I right? First impressions are (almost) everything, and it’s the reason why our eyes do a little dance when we come across creative makeup monikers aptly named “Opti-Mystic” (pinkish-gold) and “Does It Come In Black?” (a jet-black matte).
We’re not ones to make sweeping generalisations, but as a whole, cute AF and relatable shade names make the makeup product even more memorable and easier to add to cart.
Call it sassy marketing. Call it subtly throwing shade. We’re hooked.
LIPSTICKS
We could go on and on about our love of lipsticks. It instantly brightens your look, builds your confidence and sculpts the face. And, of course, these product names give a nod to our fluctuating moods, with titles like I’m The Catch, Net Worth, Detox, Bawse, and PMS. Plan your afternoon splurge(s) accordingly.
1. Fenty Beauty Mademoiselle Matte Lipstick in PMs, $28
2. Marc Jacobs Beauty Le Marc Lip Frost Lipstick in Detox, $46
3. Too Faced Rich & Dazzling Lipstick in Net Worth, USD$21
4. Smashbox cosmetics Always On Liquid Lipstick in Bawse, USD$24
5. Kylie Cosmetics High Gloss in I’m The Catch, USD$16
EYESHADOWS
This lineup has eyeshadow palettes and quads that are so dreamy, so poppin’, so pigmented. And not to be completely shallow, but we really love this range for its shade names. From Get Paid to Fluent In Diamonds, we have a feeling you’re going to need a bigger makeup bag
1. Urban Decay Naked Cherry Eyeshadow Palette in Bang Bang, $83
2. Kylie Cosmetics in Does It Come In Black, USD$7
3. Too Faced Pretty Rich Eyeshadow Palette in Fluent In Diamonds, USD$49
4. Colourpop Jelly Much Shadow in Photosynth Sis, USD$8
5. Colourpop Creme Gel Colour in Get Paid, USD$6
HIGHLIGHTERS
The shade names are almost as otherworldly as the pigments themselves: No New Friends (a frosty pearl) lends your skin the subtlest hint of sheen; 7 Day Wkd (a rosy pink) swipes on with a mega-reflective shine; Opti-Mystic (a pinkish-gold) that wraps your skin in radiance. We’ll take all.
1. FENTY BEAUTY KILLaWATT FOIL HIGHLIGHTER DUO IN 7 DAY WKD, $54
2. FENTY BEAUTY KILLAWATT FREESTYLE HIGHLIGHTER IN WATTABRAT, $50
3. KYLIE COSMETICS KYLIE X JORDYN HIGHLIGHTER QUAD PALETTE IN NO NEW FRIENDS, usd$40
4. SMASHBOX COSMETICS CRYSTALIZED HIGHLIGHTER IN OPTI-MYSTIC, usd$39
Written by Sinead Lee.
