HERA Collaborates With Au Jour Le Jour To Launch A Limited Edition Collection

Known for its contemporary bold colours and whimsical prints, Italian fashion brand Au Jour Le Jour has a sophisticated yet unrefined style, one that is unexpected. In line with HERA’s aim of spreading the unique charm of modern Korean women, the two brands have collaborated to launch a limited edition collection consisting of both HERA’s best-selling products as well as new products.


HERA x Au Jour Le Jour Collection


The six-colour eyeshadow palette and the WONDER Pearl liquid lipsticks in #414 Lady May and #190 Bubblegum Pink are new additions to HERA’s makeup range, while the the HERA Black Cushion, Cell Essence and Rich Curling Mascara in Lash Black and Vintage Red probably need no introduction as they’re some of the brand’s best-selling products.



Meant to be multi-purpose, the eyeshadow palette can be used as highlighter, contour, blush and eyeshadow to match any mood. The WONDER Pearl Liquid Lip illuminating liquid lipstick on the other hand, has a non-sticky, glide on formula and is also infused with vitamin E to nourish your lips.


HERA x Au Jour Le Jour Collection


Elements of glitter and bold red kisses are seen on the packaging, all inspired by ’80s punk. Get some inspiration and recreate the modern vintage punk look with this collection!



HERA x Au Jour Le Jour collection, ranges from $43 to $99.
Available at HERA ION Orchard boutique and HERA Takashimaya counter from 30 May 2019.