The SK-II Future X Smart Store Is Changing Up Your Travel Retail Shopping Experience

Retail shopping can be time-consuming, while online shopping can be risky. May your woes be gone with the Future X Smart Store by SK-II, in partnership with the Shilla Duty Free in Singapore Changi Airport. The brand actually had a pop-up store of the same concept here last year, but this one is going to be a permanent fixture, the brand’s first beauty smart store.


Future X Smart Store


Don’t be fooled by the picture of the store, it has a lot more to offer than you think. The Future X Smart Store has a ‘phygital (physical + digital)’ retail concept, merging physical in-store elements with the latest digital technologies. Since it’s conveniently located within Changi Airport itself, travellers from all over the world can conveniently stop by the store to have a unique shopping experience.


Discovery Bar


Find out everything you need to know about the brand’s famed Facial Treatment Essence and other products with a single touch at the Discovery Bar.  This means you no longer have to go on a storewide hunt to search for potential products you’ll love, as you can easily read up on them using the Discovery Bar, saving lots of time and effort.


Smart Product Scan


You can also find specific products in the store using the Smart Product Scan, which uses advanced image recognition technology to locate the items quickly. All you have to do is scan the product images you’ve downloaded on your phone, which many of us are definitely guilty of doing pre-flight.


Smart Product Scan


The Skincare GPS takes it up a notch by signalling specific shelf lights to light up on demand, allowing you to find your items easily and quickly once you’re done scanning them.

The brand hopes to remove the intimidation and pressure from shopping in physical retail spaces, but still give customers control and allow them to browse, shop and learn about their skin comfortably. This makes it a pressure-free and seamless experience for everyone, including travellers who may be in a rush.


Visit for more information.

SK-II Future X Smart Store @ Singapore Changi Airport
Address: The Shilla Duty Free, Airport Blvd, Terminal 2 Level 2, Departure Lounge (Central), 918146
Opening Hours: Open 24 Hours