I like to scroll through my Instagram feed every day; it’s a really good way to “catch up” with our NYLON cover girls to see what they’re doing, and where in the world they are. Sometimes I’ll follow an influencer because I like their style of photography, or their fashion or beauty sense. Then, there are other individuals on Instagram who I find — for lack of a better word — irritating. They haven’t done anything to personally annoy me, but seeing their pictures makes me feel something… negative. These tend to be the overly styled, very posed shots; photos that lack genuineness, humility and appears to only serve one purpose: to show off. I suppose that’s part of what Instagram is about, right? To create envy and FOMO.
In the past week, there was news of Instagram removing the “like count” for photos on their platform. You can imagine how this will make some people very excited, and others panic. Well, this hasn’t happened yet, and in a bid to get more Instagram “likes”, we’ll continually see trendy, expensive brands proliferating our feeds.
I decided to team up with our January digital cover girl, Layla Ong, to showcase some of these trends; pieces that we spot on wealthy influencers, and paired with the trendiest food and drinks that people spend hours queuing for. Hope you “like” them.
PHOTOGRAPHy and styling BY ADELE CHAN, photographed USING THE LEICA M10-P + SUMMILUX-M 35MM F/1.4 ASPH LENS.
modelled by LAYLA ONG from BASIC MODELS.
MAKEUP BY DEWI MAHONEY.
HAIR BY JAMES CHIUN FROM PRO TRIM HAIR SALON.
assisted BY michelle ho and elisabeth lian.
shot on location at JEWEL, CHANGI AIRPORT, 78 Airport Blvd.
[click on the photos to enlarge and for credits]
adidas: adidas.com.sg / Pacific Plaza #01-09/12
Alessandra Rich Eyewear: PEDDER ON SCOTTS, scotts square #02-03 to 16
Ben Taverniti Unravel Project: SURRENDER, 268 orchard road #01-03
CARTIER: CARTIER.SG / ion #01-20 & #02-20
chanel: CHANEL.COM / ngee ann city #01-25/27 & #02-12
cOMME des GARÇONS HOMME PLUS: DOVER STREET MARKET, 18 dempsey road
Dior Homme: MARINABAYSANDS.COM / Marina Bay SANDS #b2-23
Faith Connexion: SURRENDER, 268 orchard road #01-03
Gentle Monster: GENTLEMONSTER.COM / ion #01-13
GUCCI: GUCCI.COM / ION #01-05
Maison Michel: PEDDER ON SCOTTS, scotts square #02-03 to 16
MOSCHINO: MOSCHINO.COM / PARAGON #01-04/05
Ports 1961: PEDDER ON SCOTTS, scotts square #02-03 to 16
shu uemura: TANGS, 310 orchard road
A&W: B2-209, OPEN 24 HOURS
ICENOIE HOKKAIDO: JEWEL B2-243, OPEN 24 HOURS
shake shack: jewel 02-256, 10am-10pm
starbucks: jewel 02-20, 10am-10pm
THE ALLEY: JEWEL B2-273, OPEN 24 HOURS