4 Edgy Ways To Flaunt shu uemura’s new Rouge Unlimited Lipsticks, feat. Aimee Cheng-Bradshaw

You’ve seen how the new shades look on our lips, and read all about shu uemura’s big revamp, where they’re introducing 155 Rouge Unlimited shades in the sleekest packaging to date. Now, here’s how to wear it.

You see, as good as it looks, this isn’t just a superficial overhaul. Other than the angular packaging, the Japanese brand also came up with two new textures — Amplified, rich and creamy, and Amplified Matte, a velvet-matte, both of which boast more colour intensity than before. They’re formulated with Japan-origin ingredients, including a moisturising tsubaki oil, and contain between 120% to 135% more pigments than before, so what you see in the tube, will truly be what you get on the lips.

To flaunt one of the hottest launches this season, we’ve got model and NYLON Cover Girl Aimee Cheng-Bradshaw to wear each of our 4 lipstick looks. We also challenged her to style them as she’d normally would a night about town, and we think she nailed every single one.

“This is my belief — modern beauty can’t just be expressed in cosmetics, we need hair, fashion, a holistic approach to aesthetic. Looking at the current trends in fashion, colour is very important. If you want to make a really strong statement with your makeup, Amplified and Amplified Matte are the best choices for you.” — shu uemura’s International Artistic Director, Uchiide

Here’s a breakdown of the 4 looks we’d recommend this season:

LOOK 1: Amplified BG976

above: aimee wearing shu uemura rouge unlimited amplified lipstick in BG976

Here, Aimee’s wearing Amplified BG976, a popular shade that we think is an edgy way to show off MLBB lips. On fair complexions like hers, the beige-based shade comes up as a rust-red, or a ‘red bean paste’ hue that’s all the rage in China, Taiwan and Hong Kong. Best for days when you like to tread the line between ‘polished’ and ‘effortless’.

above: shu uemura rouge unlimited amplified rich satin lipstick in BG976 / featured with apple/martini from jam at siri house
look 2: AMPLIFIED MATTE RD163

above: aimee wearing shu uemura rouge unlimited amplified matte velvet lipstick in RD163

Aimee’s looking on fire with shu uemura’s version of the ideal red. RD163 in Amplified Matte is — according to the the brand’s research — a universally-flattering red that suits Asian skin tones, and on our model, the shade turns up truly bright and fiery, standing out in the best way possible. Put on this vibrant red, and you’d dare to do anything.

above: shu uemura rouge unlimited amplified matte velvet lipstick in RD163 / featured with 21 guns cocktail from jam at siri house
Look 3: amplified matte OR570

above: aimee wearing shu uemura rouge unlimited amplified matte velvet lipstick in OR570

Talk about a perfect match! When we told Aimee to turn up in her own wear, we were just as surprised to find that she had a vivid tangerine jumpsuit of the same colour as our next lippie of choice — OR570, one of the brand’s bestselling shades, a bold orange. It’s the kind of colour you’d think twice about, but honestly, I’ve always been partial to orange shades; they’re just off-centre enough for a more unique vibe (compared to red, that is), while I feel it makes my complexion more radiant as well.

above: aimee wearing shu uemura rouge unlimited amplified matte velvet lipstick in OR570

above: shu uemura rouge unlimited amplified matte velvet lipstick in OR570
look 4:  ROUGE UNLIMITED PK369 (top lip) + matte CR342 (bottom lip)

above: aimee wearing shu uemura rouge unlimited lipstick in PK369 (top lip) and matte CR342 (on bottom lip)

Finally, a subtle two-toned look that’s as classy as a champagne dress. It’s a vibe that Uchiide, recommends too — and it’s really not that difficult to do. Start off with the pleasing coral of CR342 in Matte as your base shade, then layer with PK369, a flirty pink. Going with the more satin texture of the Rouge Unlimited range at the top gives off a soft sheen, and in person, the colour difference is noticeable but barely so, inviting a double take.

above: shu uemura rouge unlimited satin lipstick in PK369

above: shu uemura rouge unlimited matte lipstick in CR342

 


shu uemura Rouge Unlimited lipsticks, in 6 textures, $42 each. Available at shu uemura stores and counters. shuuemura.com.sg

PHOTOGRAPHY BY ADELE CHAN, PHOTOGRAPHED USING THE LEICA M10-P + SUMMILUX-M 35MM F/1.4 ASPH LENS.
assisted by amelia tan.
MAKEUP BY sophia chia, using shu uemura.
HAIR BY JAMES CHIUN FROM PRO TRIM HAIR SALON.
Model, aimee cheng-bradshaw, from basic models.
images shot on location at siri house.

 

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