Japan has long been known for a multitude of things — exquisite cuisine options that grow aplenty, impressive technological advancements, anime, and most importantly, a plethora of beauty brands to choose from. The latter, otherwise known as J-Beauty, has made a steady rise amongst the beauty community around the world, and for good reason — take, for instance, SK-II.
Being at the forefront of J-Beauty, SK-II has established a name for itself in the beauty industry with its highly coveted SK-II Facial Treatment Essence — of which, most of us are pretty much well-acquainted with.
This time, the brand’s celebrating its legendary heritage story of PITERA through a more unprecedented journey. Can you guess what it is?
Manga, mixed reality, music, oh, and not to forget, the inclusion of imma AKA Japan’s first-ever virtual human — by now, you must be thinking “what a combination?”. Yes, it’s kind of weird but as unorthodox as it may seem to some, the latest campaign sees imma on her fantastical journey, discovering the POWER of PITERA with her superpowers.
During her journey into the POWER of PITERA, imma cross paths with the ultimate trio — actress Haruka Ayase, singer-songwriter Leah Dou and supermodel Behati Prinsloo Levine.
Inspired by the bold manga patterns of Japanese designer, Fantasista Utamaro, imma unveils a new look to these SK-II Facial Treatment Essence bottles. More famously known for using influences from Japanese pop culture such as animation and Manga in his art, Fantasista has come up with 3 striking designs — adorned with abstract animations that are sure to stand out on any vanity.
In case you’ve been living under a rock, and you’ve no clue about SK-II’s Facial Treatment Essence (where have you been?!), it’s basically a staple for many in their beauty routines. Birthed in the land of the rising Sun, this cult beauty product also goes by the name of Miracle Water and is loved for its transformative powers. In essence, the PITERA formula is a natural bio-ingredient that’s made with 50 micro-nutrients (such as vitamins, minerals, amino acids and organic acids), which helps to condition your skin’s natural functions — resulting in crystal clear skin!
Check out imma and the ultimate trio through their discovery of the PITERA Essence in the latest campaign video.
The SK-II Facial Treatment Essence Fantasista Utamaro Limited Edition bottles will retail at $289 (230ml) and will be available at SK-II counters from November 1 onwards. For more information, visit skii.com.