One surefire way to create buzz is to put not two, but three high power names together to come up with something creative. PUMA’s partnership with BALMAIN and Cara Delevingne is one such example. The boxing-inspired collaboration features performance and style-focused pieces sprinkled with elements straight out of BALMAIN’s atelier.
First teased on Olivier Rousteing’s Instagram, the creative director of BALMAIN, the PUMA x BALMAIN created with Cara Delevingne collaboration will finally be hitting Singapore stores. You can expect a 35-piece lineup of traditional boxing gear such as bra tops and sneakers infused with Parisian couture — outfits which you can call yours come 21 November.
Below, our favourite pieces.
Playing to their strengths, the collection features BALMAIN’s signature hits of gold colour schemes and PUMA’s sports shoe silhouette with overlays in nubuck and leather. “Balmain has a similar brave fierceness to their brand as PUMA does,” said Cara. The result: a playful yet fierce aesthetic splashed across a range of clothing, footwear, and accessories.
Written by Sinead Lee.
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