Get The Perfect Pout This 2020 With CHANEL’s New Range Of Rouge Allure Camélia Lipsticks

Springing into the new year this 2020, CHANEL has decided to launch their highly anticipated range of lipsticks, inspired by none other than the iconic flower of Chanel, camellia. A house symbol, the Rouge Allure Camélia by CHANEL is a limited edition collection of 4 bold and luminous Rouge Allure lipsticks and 4 vibrant matte Rouge Allure Velvet lipsticks.

With an ultra-satin finish, the lipsticks are formulated with concentrated, ultra-fine pigments — delivering a highly-pigmented finish for the Rouge Allure lipsticks, and a soft and comfortable texture for the Rouge Allure Velvet. These will feel as luxurious as velvet on your lips!

Exquisitely presented on CHANEL’s signature Rouge Allure click cases, the new collection also comes embossed with a camellia motif on its gold cap for that extra touch of class.



At first stroke, the Rouge Allure lipsticks glide on your lips to give you an intense shade, while protecting your lips with its unique blend of almond oil and sappan wood oil, for smooth and hydrated lips that’s well-protected ’round the clock. On top of that, it also comes with an adherent ester that lends a long-wearing effect on your lips and maintains optimal colour protection.



As for the CHANEL’s Rouge Allure Velvet lipsticks, the ultra-fine, pure, and highly-concentrated pigments deliver an unparalleled colour payoff that’s intense, while also with a blurred effect on the lips, no thanks to its special combination of soft-focus microspheres and ultra-fine pearly particles. These give off a luminous matte finish that’s simply irresistible.


CHANEL Le Crayon Lévres, available in all of the 8 new shades

Besides that, the new collection also comes paired with a line of new Le Crayon Lévres, available in all of the 8 new shades to help define and perfect your lips!



The limited-edition Rouge Allure Camélia ($54), in 8 shades, available at all CHANEL Fragrance and Beauty counters from 3 Jan.