Loewe Explores Japan’s Zen For Its Environmentally-Friendly Eye/LOEWE/Nature SS20 Collection

Japan is one of the hottest permanent go-to spots for tourism all year round. While there are those who especially enjoy being lost in the bustle of Tokyo’s futuristic neon city, British actor Josh O’Connor apparently doesn’t. Or so it goes in this Loewe campaign for its permanent Eye/LOEWE/Nature collection for Spring/Summer 2020.



Go on an odyssey with Josh to find freedom and solace by escaping dizzying Tokyo, and into the tranquil forests and rivers of Fuji-Hakone Izu National Park, dressed suitably in Eye/LOEWE/Nature SS20 pieces made from organic and recycled fabrics and inspired by the great outdoors.



Serving as more than just an aesthetic inspiration, a portion of the sales of any of the collection’s pieces will also be donated to environmental organisations in continuation of LOEWE’s efforts to go green(er). Started last January as part of the label’s think-tank to experiment with more sustainable practices in design and production, you can now do your part to contribute to the good fight by buying into the image of being the best-dressed man outdoors.


The Eye/LOEWE/Nature SS20 collection is available now in-stores and online.