We are always excited to hear of comebacks, not least because we can’t seem to ever have enough of a good thing. This is especially true if we actually missed them being around while they were gone.
And because sometimes more is simply more, we can look forward to not just one, but two comebacks this February with the re-debut of ASICS’ GEL-1090™ with K-POP group KARD fronting as the label’s latest ambassadors.
Ask an intellectual sneakerhead (you know, the one that understands footwear jargon you’ve never heard of), about the one thing that ASICS is best known for in the scene, and the answer would probably be the Japanese brand’s proprietary GEL Cushioning Technology. So impressive is this brand signature when it comes to comfort and performance, that it is used across the label’s casual lifestyle and specifically athletic footwear. And you can experience it all with the ASICS GEL-1090™ that happens to be an amalgamation of both styles.
First pulled from the shelves over 10 years ago, the GEL-1090™’s clever design inspired by motorsports, explains its streamlined-aerodynamic upper that looks totally apt for today’s retro sneakers trending resurgence. The claw-print marks on the toebox add a nice touch of plain embellishment so you know these sneakers aren’t all work and no play.
Making waves with a unique personal signature isn’t exclusive to just ASICS — their brand ambassadors KARD is renowned for being amongst the most successful co-ed K-POP bands around after all. You may perhaps recall their hit singles of years passed ‘Don’t Recall’ and ‘Oh NaNa’, but this visuals heavy-hitting group is back with a whole new sound that is more than just floor-filling dance tracks.
Wanna start the year with a bang by getting up-close and personal with KARD? Well from the 14th to the 28th February, what you’d need to do is head over to this Instagram page (@findkard). Simply participate in the puzzles and games on there, and you’ll stand a chance to win a pair of tickets to Manila, Philippines to catch them live at the GEL-1090™ launch party! Other prizes to look out for include ASICS shopping vouchers and the GEL-1090™ sneakers. Also, you don’t wanna miss getting the exclusive KARD merchandise pack when you purchase the sneakers in-stores while stocks last.
Die-hard fans can also note on their calendar that launching on 1 March, a limited edition collection of ASICS x KARD hoodies and tees will be up for grabs! Thrilled yet? We know we are.
The ASICS GEL-1090™ WHITE/MIDNIGHT is available now at ASICS stores, JD SPORTS, Limited Edt. Underground, Dover Street Market, The Sole Brother, and online.
The ASICS GEL-1090™ WHITE/BLACK is available now exclusively at Dover Street Market and The Sole Brother.
The ASICS GEL-1090™ BLACK/WHITE is available now exclusively online.
The ASICS GEL-1090™ LICHEN GREEN/MANTLE GREEN AND ASICS GEL-1090™ WHITE/PURE SILVER is available now at ASICS stores and online.
The ASICS GEL-1090™ BIRCH/PUTTY is available now at ASICS stores, Dover Street Market, and JD SPORTS.