Here Are Our Favourite Valentine’s Day 2020 Beauty Launches

Love is in the air as Valentine’s Day creeps up on us. For us, it means revelling in these beauty launches that take our breath away. From fragrances that remind us of our significant others to bold red lips and eyeshadow palettes filled with rosy pink hues, we’ve rounded up our favourite Valentine’s Day launches so that you can celebrate love in style. Whether you’re cuffed, looking to be cuffed or self-partnered like Emma Watson, there’s something for everyone on this list.


Estée Lauder x James Goldcrown 

Muralist James Goldcrown has taken an artistic approach to the universal language of love. Decorated with colourful spray-painted hearts, the Limited-Edition Valentine’s Day Eyeshadow Palette is a brand-new curation of 8 metallic and matte shades that can be layered to create bold, multi-dimensional eye looks. Finish your look with a stunning red lip, thanks to the Limited-Edition Valentine’s Day Pure Color Envy Sculpting Lipstick in Carnal.

The Limited-Edition Valentine’s Day Eyeshadow Palette is priced at $65, while the Pure Color Envy Sculpting Lipstick in Carnal is priced at $52. Available now for a limited time at all Estée Lauder stores,

YSL Beauty Collector’s Edition Rouge Pur Couture


This time, YSL Beauty has launched 4 brand new shades of their iconic satin formula. Express your love in these seductive shades: #110 Red Is My Saviour, a vibrant red to catch a lover’s eye, #114 Dial Red, a deep red to phone in your love, #119 Light Me Red, a rosewood red bright enough to strong any heart aflame, and #120 Take My Red Away, a ruby red that’s bound to make hearts skip a few beats. Break the ice, or break some hearts with these luxe and edgy shades, each in a gold case with ‘LOVE’ and two snakes intertwined in a symbolic heart etched on. Cult favourite Touche Éclat is also getting a Valentine’s Day makeover with the word “LOVE” and the two snakes inked on the iconic gold case.

The Valentine’s Day 2020 Collector’s Edition Rouge Pur Couture is priced at $52 each & Touche Éclat, priced at $62. Available now at the YSL Beauty counter at TANGS and online.

Etude House x Hershey’s Chocolate

Express your love with something sweet with Etude House x Hershey’s Chocolate Valentine’s Day collection! It includes two chocolate bar themed eyeshadow palettes in Original Brown and Cookies & Cream, two powder rouge tints in Hazelnut Chocolate and Almond Choco, and two eye shadow brushes in Cookies & Cream and Original Brush. Use the brushes in tandem with the eyeshadow palettes to create the perfect smouldering nude smoky eye before finishing off your look together with the powder rouge tint. Gifting chocolate is so last season, so why not gift chocolate-themed makeup instead!

Etude X Hershey’s Collection is available now in Etude House stores islandwide or online at Lazada. Prices range from $9.90 to $25.90 each. 

Natasha Denona Love Eyeshadow Palette & Love Glow Cheek Palette


Create a captivating, romantic eyeshadow look this Valentine’s day with Natasha Denona’s Love Eyeshadow Palette! Featuring 15 brand new shades from the brand’s signature formula in pinks, mauves, purples, rich burgundys and a fiery red that blend together with ease. The eyeshadows are buttery smooth and highly pigmented for maximum colour payoff that matches any skin tone. Finish off your look with a glowing, radiant blush and highlight with the Love Glow Cheek Palette! This set includes a cream blush, two pressed powder blushes and one highlighter. Easy to blend and made with micro-glitter, this cheek palette is going to give your skin a luminous glow all day long.

Love Glow Cheek Palette is priced at $82. Love Eyeshadow Palette is priced at $98. Available now at Sephora and


Lancôme L’Absolu Rouge Valentine’s Day Limited Edition 196 Lipsticks

Wear the Valentine’s Day spirit on your lips with Lancôme’s L’Absolu Rouge Valentine’s Day Limited Edition 196 Lipsticks. These widely popular “Carrot Red” lipsticks come in two limited edition textures: Drama Matte and Lacquer. Both formulas are ultra-luxurious and hydrating so you can say goodbye to dry, chapped lips! Drama Matte comes in a special velvet packaging while the Lacquer is an entirely new formula packed in an ombre-red tube. To top off the Valentine’s Day spirit, get an exclusive heart-shaped pouch when you purchase two 196 lipsticks at Shilla Duty Free Asia Pacific Stores.

Lancôme L’Absolu Rouge Valentine’s Day Limited Edition 196 Lipsticks is priced at $38.60 each. Available now at  and Shilla Duty Free Asia Pacific Stores.

Dior Rouge Dior Limited Edition Lipsticks


The iconic Rouge Dior is given a makeover with the word “love” etched all over the lipsticks in celebration of Valentine’s Day. These limited-edition lippies are available in two satiny shades – bright emblematic red 999 and the vibrant 520 Feel Good for irresistibly red lips.  Furthermore, they boast up to 16 hours of comfortable wear without streaking, so you can focus on your date instead! The formula is also enriched with mango butter, hyaluronic acid and loofa seed oil to keep your lips moisturised, soft and kissable!

The limited-edition Rouge Dior lipsticks are priced at $55 each. Available now at all Dior counters islandwide.

Tom Ford Beauty Limited Edition Lipsticks


Tom Ford Beauty’s limited-edition Asia Pacific Valentine’s Day exclusive features two deliciously red lipsticks in shades Lip Color 16 Scarlet Rouge, and Lip Color 80 Impassioned. Scarlet Rouge is a brighter red colour while Impassioned is a deeper, mauve-red. Both lipsticks come in a luxurious Valentine’s Day exclusive mauve and gold packaging. This lightweight, creamy lipstick is definitely going to make a statement, we’d be surprised if your date can keep their eyes off them!

Each Limited Edition Lip Color is available for $76 from 12 February 2020 at the Tom Ford boutique at Marina Bay Sands, TANGS at Tang Plaza, Takashimaya, Robinsons Raffles City. It will be available from 13 February 2020 at Sephora, Takashimaya and

Hourglass Confession™ Refillable Lipstick Duo Set

Hourglass’ Confession™ Refillable Lipstick is getting the Valentine’s Day treatment with a limited-edition set containing two exclusive shades – I Hope We, a deep cool pink, and Only You, a tawny brick colour. These ultra-thin lipsticks are creamy, saturated and long-wearing with a satin finish, so that you can eat, drink and talk all night without worrying about it smudging or feathering. The sleek gold applicator can be used interchangeably with both shades, as well as all Confession Ultra Slim Refills. Good to know too: they’re vegan and cruelty free formulas, so you can feel good while looking good!

The Hourglass Confession™ Refillable Lipstick Duo is priced at $120. Available now at Sephora and TANGS.

Eye Palettes 

Anastasia Beverly Hills x Amrezy Eyeshadow Palette

Anastasia Beverly Hills has teamed up with beauty blogger Amrezy to create the Limited-Edition Amrezy Eyeshadow Palette for Valentine’s Day. Boasting 16 new shades including an all-new pressed glitter formula, this palette is perfect for creating any look you desire. Whether it be a classic nude, cheeky rosy hues or a seductive smoky eye, the Amrezy Eyeshadow Palette’s got you covered with its mix of warm nudes and bold, bright glitters. A double-ended brush is also included for creating the perfect eye look on the go.

The Anastasia Beverly Hills x Amrezy Eyeshadow Palette is priced at $75. Available now at Sephora in store and online.


Tiffany & Love For Him EDT and For Her EDP

The Tiffany & Love fragrances are a reflection of modern love, in all its forms. Inspired by the bond between between two lovers — particularly the strength, joy, and promise found in each another — Tiffany & Co has created a pair of fragrances for lovers to enjoy. Tiffany & Love For Him EDT is an aromatic citrus blend of ginger, mandarin orange, and cardamom, with hints of juniper and cypress. Sandalwood, vetiver and sequoia in the base notes bring an earthy, seductive finish. Meanwhile, the Tiffany & Love For Her EDP is a well-balanced floral and woodsy blend. With top notes of basil and grapefruit elegantly mixed with neroli to create a sensual, floral bouquet for the senses. Base notes of sequoia, vetiver and cedar bring maturity to the fragrance with their deep, woodsy qualities. Represent commitment and togetherness this Valentine’s Day with these complementary scents.

Tiffany & Love For Him EDT is priced at $125 for 50ml. Tiffany & Love For Her EDP is priced at $180 for 50ml. Both available now at Sephora stores and

Byredo Unnamed

Customise this Byredo fragrance with a name that’s meaningful to you this Valentine’s Day! Nestled in the white case of Byredo Unnamed is a set of letters printed in the brand’s unique typography in an array of colours to choose from – black, fluorescent blue, green and pink. Let your emotions guide you as you seek a name to christen the fragrance. Top notes of pink peppercorns and gin meet the palate with a warm spice, before being accompanied by orris root and violet. Base notes of oakmoss and balsam fir finish the scent on an earthy note. Unique and intriguing, this unisex fragrance is a celebration of individuality and the perfect way to tell someone how much they mean to you.

Unnamed Limited Reedition is priced at $332 for 100ml bottle. Available now exclusively at escentials Paragon and