Being Singaporeans, we are no strangers to the word ‘competition’. Be it our career or studies, or even the need to be the first for anything new, we’ve all had our fair share of competing against others. Despite helping to drive us harder and ultimately make us stronger in willpower, competition can also become unhealthy and toxic when it is used to compare beauty standards — especially when it has the ability to create unnecessary pressure in our daily lives by dictating how we should look, feel, and act.
As the world comes together to celebrate the beauty of competition at the upcoming Olympic Games Tokyo 2020, prestige skincare brand SK-II has teamed up with top Olympic athletes to declare #NOCOMPETITION in an effort to take the competition out of beauty. The aim is to spark conversations and inspire women to define (for themselves) what beauty means to them and pledge not to take part in the toxic competition created by our current society.
Here’s a look at the ongoing campaign which features top Olympic athletes Simone Biles, Liu Xiang, Kasumi Ishikawa, Ayaka Takahasi, Misaki Matsutomo, Mahina Maeda, and Hinotori Nippon.
In addition to appearing as ambassadors for the campaign, the athletes have also shared their own personal view on what beauty means to them:
If you feel inspired by these strong women, you too can join these Olympic athletes and lend your voice to the cause by using #NOCOMPETITION along with your thoughts on what beauty means to you on your social media platforms.
Featured image credit: SK-II