We can’t speak for everyone, but its a hallmark for many a young’un to own a piece of CHANEL. As well as perfecting the understated look of sophistication and elegance, the legendary label is most importantly renowned for championing its own codes for female independence since its inception — a cause that even today is a sensational topic surrounding modern society and culture.
For many, to own CHANEL is a rite of passage acknowledging your stance to be bold, uncompromising when it comes to your passions, and that you carry yourself with class.
Aspirational? Of course. Unattainable? Most definitely not.
This Summer 2020, the label is launching an exquisite collection of eyewear embellished with details inseparable to the house of CHANEL as inspired from its Spring/Summer 2020 runway collection. Fronting the campaign is a pair that comes with a removable necklace of 86 faux pearls suspended in resin attached to the temples. Riffing on the look of granny-and-glamorous, it promises to up the je ne sais quoi ante to any outfit.
Other stellar designs in the line-up highlight CHANEL’s unprecedented use of tweed and hand-sewn quilting on eyewear, technical expertise perfecting colour gradation on the frames, and their ultra-comfortable weightlessness when worn. Expectedly, remarkable craftsmanship at CHANEL is unquestioned, but one can’t help to marvel the finesse of even the smallest detail showcased in this collection.
At the end of the day, what we look for in the storied house of CHANEL is to be reminded of and thrilled by a time-travelling relevance of its heritage in present day, and appealing to the younger high-spending audience by creating something more than simply pretty. With this showing, creative director of CHANEL — Virginie Viard, cements her take of how the identity of the CHANEL girl is one that’s untouched by passing trends and unchanged in all she stands for. And we aren’t certainly sure, but something tells us she’s speaking about you.