ASICS GEL-LYTE™ III Is Celebrating Boldness With Your Favourite Hitmakers Chase Tan, Melissa Lim And More!

In the world of celebrity media today, being a talented, charismatic, attractive person is no longer enough to imbue one with an IT status. It takes being bold, going off the beaten path, and understanding necessary risks to be outstanding — just like the ASICS personalities featured here.

For the ASICS GEL-LYTE™ III’s 30th anniversary this year, the renowned Japanese sportswear brand is looking back at its very own history of going against tradition and going against the odds and celebrating it with your favourite and brightest hitmakers to hammer the message home. This spectacle of a celebration also sees the launch of six new vibrant colourways; two currently in-stores, and four launching later this April, of the iconic ASICS sneakers and here’s how dazzling they look on your favourite personalities!

ASICS GEL-LYTE™ III 30th Anniversary January Launch

Photographed by ADELE CHAN, using LOMOGON 2.5/32 ART LENS on LEICA M10-P.
Hair & Makeup for Chase by RYAN YAP and GINGER LYNETTE.
Hair & Makeup for Melissa, Marcus and Rachel by DEN NG and Ginger Lynette.
Special Thanks to HARD ROCK CAFE and COLBAR for the venue.


The Multi-Faceted Athlete
Chase Tan (@chaseetan)

On Chase:
GEL-LYTE™ III Black T-Shirt, Beige Pants, GEL-LYTE™ III Socks in White/Flash Coral, GEL-LYTE™ III Sneakers in White/Flash Coral

Fans of basketball tournaments, Mediacorp reality competitions, and dramas will surely find Chase Tan a familiar face. He is, after all, a member of Singapore’s national basketball team and a bronze medalist for the sport in both the 2013 and 2015 Southeast Asian Games. But being a gifted athlete isn’t all there is to him. Having been talent-spotted in the hit reality competition show Hey Gorgeous Season 2, he has also forayed into show business with a film debut in 2014’s Meeting the Giant, followed with a list of Channel 8’s drama serials. His uncanny ability to score recurring successes in all his unpredictable endeavours embodies the ASICS GEL-LYTE™ III’s ethos, and we are all on the edge of our seats awaiting his next move.


The One That Does It The Heart Way
Melissa Lim (@meowthecatlady)

On Melissa:
GEL-LYTE™ III White T-Shirt, Black Joggers, GEL-LYTE™ III Socks in White/Yellow, GEL-LYTE™ III Sneakers in White/Yellow

If you know anything about the local dance scene, then you must know The Friday Waacking Club. And amongst the esteemed collective is Melissa, who stands out front and centre with her remarkably distinct take on streetwear style and moves smoother than the best pick-up lines you know. She is a one-woman showstopper that exemplifies the perfect balance of how one’s craft is inseparable from their lifestyle — leaving and breathing the physically demanding work of dance while looking impeccable doing it all. What is apparent here is that her confidence is her boldest accessory, matching in its quality to shine only by the GEL-LYTE™ III sneakers.


The Dynamic Duo
ScRach MarcS (@scrachmarcs)
Marcus Tan (@marzipansgd)
Rachel Lee (@racheezels)

On Marcus:
GEL-LYTE™ III White/Yellow LS Tee, Black Shorts, GEL-LYTE™ III Socks in White/Yellow, GEL-LYTE™ III Sneakers in White/Yellow
On Rachel:
GEL-LYTE™ III Black T-Shirt with Embroidered Motif, Black Pants, GEL-LYTE™ III Socks in White/Flash Coral, GEL-LYTE™ III Sneakers in White/Flash Coral

The self-proclaimed pioneer robotic couple, who pioneered the popping dance style here in Singapore, was formed to redefine a new ideology of what street art is in its continuous evolution. Comprising of Marcus and Rachel; who are happily married to each other, they believe that just like love, their art form expressed in dance is one that should be without boundaries or labels. This dynamic duo who present themselves in bold fashion and recognised as the big winners of Mediacorp’s The Dance Floor Season 2 is an unstoppable force boundless in their creative pursuits as they are with their beliefs.

The ASICS GEL-LYTE™ III Sneakers in White/Yellow and White/Flash Coral are now available for $159 at ASICS Plaza Singapura, Paragon, Suntec City, Vivocity and ONLINE.