ASICS GEL-LYTE™ III Went Against The Odds To Be An Icon, Just Like Zong Zijie, Chantalle Ng, Ayden Sng, And More!

Taking the road less travelled is often too daunting a task for us to consider. But these guys, known for more than just their ability for performance, are each excellent in their own creative endeavours beyond being a part of your screentime. Which is why it comes as little surprise that they are ambassadors of a brand that celebrates challenging and conquering odds like ASICS.

For the ASICS GEL-LYTE™ III’s 30th anniversary this year, the renowned Japanese sportswear brand is looking back at its very own history of going against the odds and celebrating it with your favourite and brightest media stars to visually showcase their unstoppable spirit. This spectacle of a celebration also sees the launch of three new vibrant colourways of the iconic ASICS sneakers, and here’s how dazzling they look on your favourite personalities!

 

ASICS GEL-LYTE™ III 30th Anniversary April Launch

Photographed by Adele Chan, using Lomogon 2.5/32 Art Lens on Leica M10-P.
Hair & Makeup for Ayden, Chantalle and Clara by Den Ng and Ginger Lynette.
Hair & Makeup for Gavin and Zijie by JOANNE ER and Ginger Lynette.
Special Thanks to HARD ROCK CAFE and COLBAR for the use of its premises for this photoshoot.

The Next Big Thing
Zong Zijie (@zijiee)

On Zijie:
ASICS Black Jacket, JSY BL SS TEE, WVN WORK SHORTS, AT Crew Socks, GEL-LYTE™ XXX Sneakers in White/Yellow*
*This shoe is no longer available for sale.

 

Most celebrities are integrated into the entertainment industry from an early age, and Zijie is no different. Having starred in a Mediacorp drama series when he was a fresh-faced 13-year-old, he has since gotten a major glow-up — expect pecs aplenty when you check out his Instagram. The dedicated actor and martial arts enthusiast has since taken on a list of supporting roles on Channel 8 dramas and has since been nominated for the Best Newcomer Award at the 2018 Star Awards. One of his recent notable projects included a key role in Channel 8 action-drama The Good Fight, which aired in 2019.

 

The One Born for Stardom
Chantalle Ng (@chantalleng)

On Chantalle:
GEL-LYTE™ III OG Sneakers in WHITE/BLACK
Available at ASICS stores (Plaza Singapura, Suntec, Vivocity), The Sole Brother, and ASICS.COM.
ASICS JSY SPORTS MOMENT DRESS, ASICSTIGER High Socks, GEL-LYTE™ III OG Sneakers in WHITE/BLACK, $179

 

Known for being the daughter of veteran actors Lin Meijiao and Huang Yiliang, Chantalle paves her own way to entertainment success by clinching her own win with a Star Awards Best Newcomer award back in 2018 for her role in While We Are Young. She has since gone on to pursue exciting new projects in lead roles such as The Distance Between, and drama All Around You that aired this year,  where she’s sure to stand out for her performance. Recently graduating from university, this second-gen star is making waves and will indeed be one to watch.

 

The Self-Made Success Story
Gavin Teo (@gavinchongzhe)

On Gavin:
GEL-LYTE™ XXX Sneakers in WHITE/BLACK
Available at ASICS stores (Plaza Singapura, Suntec, Vivocity), Limited Edt. stores, Vault 313, MBS Chambers and ASICS.COM.
ASICS WVN COMMUTER JKT, JSY COMMUTER SS T, WVN COMMUTER SHORTS, GEL-LYTE™ XXX Sneakers in WHITE/BLACK, $219

 

Today, it’s a common sentiment that many simply wait for their once-in-a-lifetime opportunities. And then, there are others like Gavin who would forge their own way to seize it. If you have been out and about the Orchard shopping belt enough times, you would know that Gavin was THAT busker with his fair share of fans crowding the Wisma Atria steps. His earnest method of sharing his musically-inclined talents has since propelled him to bonafide celebrity status over the years, and now he’s probably best heard on your Spotify hit list. Having starred in several Chinese drams such as My Secret App and Crescendo, Gavin has also appeared on local television — both onscreen and in their soundtrack with his theme song compositions.

 

The One That Has It All
Ayden Sng (@aydenzs)

On Ayden:
GEL-LYTE™ III OG Sneakers in BLACK/BLACK
Available at ASICS stores (Plaza Singapura, Suntec, Vivocity), The Sole Brother, and ASICS.COM.
JSY SPORTS MOMENT SS TEE, WVN WORK PNT, AT DAD POUCH, AT Crew Socks, GEL-LYTE™ III OG Sneakers in BLACK/BLACK, $179

 

Raffles Institution alumni, model and actor Ayden Sng seemingly has it all. But that’s not all there is to him — he’s also musically-gifted with the Erhu, check his Instagram out if you’d like a listen. This affable celebrity who also boasts a strong command in Mandarin which has landed him leading roles in local Channel 8 dramas, recently took to social media to speak out against xenophobia and racism arising from the global health scare in recent news. Like the GEL-LYTE™ III Sneakers, he represents the spirit of a fearless go-getter with the determination to see his goals through.

 

The One With The Street Cred Goals
Clara Hong (@clarahongg)

On Clara:
GEL-LYTE™ XXX Sneakers in WHITE/FLASH CORAL
Available at ASICS stores (Plaza Singapura, Suntec, Vivocity), The Sole Brother, and ASICS.COM.
ASICS FT BL PO Hoodie, WVN SPORTS MOMENT SHORTS, ASICSTIGER High Socks, GEL-LYTE™ XXX Sneakers in WHITE/FLASH CORAL, $189

 

Over the last couple of years, social media has caused an upheaval of our connotations for fame. The digital platform tool is now the reason why many of us use it as an online portfolio and/or personal branding tool, curated strictly to portray a certain persona. To recognise and utilise one of the biggest platforms; Instagram, to its fullest advantage, is Clara Hong. Her Instagram profile is a dream to view in faded tones, relaxed poses, and a series of picturesque views from far away. To be at the forefront of understanding the importance of strong image curation is a skill not borne by many, but Clara seems to hit the jackpot each time with her street looks. They say that genius comes in many forms, but in Clara’s case, it seems to be best when expressed in her fashion and style.

 


The ASICS GEL-LYTE™ XXX sneakers in the colours WHITE/BLACK ($219) and WHITE/FLASH CORAL ($189), and the ASICS GEL-LYTE™ III OG sneakers in the colours WHITE/BLACK ($179) and BLACK/BLACK ($179), are now available in-stores islandwide and ASICS.COM
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