First Look at the New PUMA X Charlotte Olympia Collection

When you think of PUMA, you imagine comfortable athleisure and trendy sports shoes. In contrast, thinking of Charlotte Olympia brings to mind old school luxury. Both seem incompatible and yet, here we have the new PUMA X Charlotte Olympia collaboration. Combining PUMA’s brightly coloured activewear with Charlotte Olympia’s meticulous attention to detail, this collaboration has produced a charming line of apparel, shoes and accessories that pay homage to boxing silhouettes with some added whimsical flair. Let’s dive right in.

Charlotte Olympia’s sister, Alice Dellal, models the new sportswear collaboration.



Well-loved classics are revamped in this collection with the Rise, Love, Cali Sport and Deva sneakers sporting new colours and prints, elevating them to bold, eye-catching pieces. Red and gold are a running theme here and they act as a necessary hit of vibrancy and shine for the humble sneakers. Charlotte Olympia’s penchant for detail also plays into adding a level of sophistication to the shoes. From fringes and leopard print to feline-faced shoe tongues and a new sequined Formstrip, the attention to the little things is truly immaculate.

Cat face shoe tongue on the Deva sneaker.
Collar fringe and sequin Formstip details on the Love sneaker.



Charlotte Olympia’s favourite elements really come through in the new additions to PUMA’s apparel line, with elegant fitted midi dresses adding more of a red carpet feel and the luxury brand’s spider web motif making its way onto T-shirt designs and sheer panelling on tights. The spider web theme is cleverly carried over onto the back construction design of the sports bras as well. Sports staples such as the track jacket and shorts are also given a couture moment with some velour and leopard print, providing a thoroughly cohesive image to the entire collection.

Attention to detail in the spider web sheer panelling.




No collection would be complete without a few accessories to embellish a look. Much thought has been given to the functionality of these designs in terms of their versatility and wearability. With the two-in-one Shopper, you have the option of using the clear leopard print outer bag or the black fringed inner bag (or thread the inner bag inside the outer one for a little peekaboo moment). Even the popular bucket hat is given a reversible element such that one can choose between leopard print or minimalistic black. With all these options, the collection has the ability to fit both bold and subtle fashion styles.

The two-in-one Shopper.



The alluring collection is both a knockout in the ring and a standout on the red carpet. If the flashy colour palette doesn’t capture your attention at first, then the glitzy accents will definitely do the trick. Cop the collection today and take to the streets like they’re your own personal runway.



Shop the PUMA X Charlotte Olympia collection, from $59.00 to $199.00 on, in PUMA stores (Bugis+, ION Orchard, Jewel Changi Airport, Marina Bay Sands, Paragon), Limited Edt and Leftfoot.