In an effort to empower young girls of today to take charge of their own identity and self-expression, LEGO has launched LEGO DOTS, their newest line of female-focused kits that offers a 2D tile-based play concept.
Unlike their typical brick sets, LEGO DOTS features multi-shape and colourful tiles that come in various forms to create wearables and room decor that expresses a child’s personality and creativity. This new form of play concept allows children to shape their creative confidence while seeing their vision come to life.
Here’s a closer look at the LEGO DOTS Collection.
The Rainbow Bracelet, Funky Animals Bracelet, Sparkly Unicorn Bracelet, Cosmic Wonder Bracelet, and Love Birds Bracelet ($9.99 each) are lively-looking wearables that come with adjustable bands to fit the wrist. Each bracelet comes with 32 colourful tiles that aim to encourage girls to design their bracelet however they want it, anytime they like.
Fully-customisable to display jewellery and other accessories, the Rainbow Jewellery Stand ($24.99) comes with an additional tray for storage space, as well as colourful tiles that can be used to decorate the stand.
Fans of arts and crafts will enjoy the Animal Picture Holders ($24.99) which are easy to assemble and customise with colourful tiles that can be used to design a variety of adorable animal faces. The finished product can be used as picture holders to display photos, or also as a box to keep important things safe.
The Pineapple Pencil Holder ($34.99) is a DIY set of boxes which gives children the ability to create their personalised pencil holder and wedge stationary box. The colourful tiles encourage kids to tap into their imagination and creativity to come up with designs that will reflect their individual style.
The entire LEGO DOTS collection is compatible with the Extra DOTS Series 1 — Refill Tiles Pack ($6.50), which offers additional colour tiles for children to further expand their creativity and enhance their designs.
Here’s a look at how LEGO DOTS works.
LEGO DOTS is available at all LEGO participating outlets in Singapore. For more information, click here.