There has never been a better time than now to start being worried about the devastation of our planet, and for all of us to start being more conscious of our daily actions. While we are not likely to be TIME’s Person of The Year 2019 — Greta Thunberg, there are many small steps we can take to care for our environment. Amongst the most immediate of those steps we can take is supporting brands that advocate sustainable practices, buying responsibly and wearing more ethically-produced clothes. Coincidentally, all these aforementioned qualities represent the ethos of homegrown collective and fashion label SANS FAFF.
For the label’s debut collection — Future Proof Essentials, you will find all your everyday go-to favourites in easy to love monochromatic colours. The big difference between what you already have in your wardrobes (probably from a fast-fashion retailer) and these offerings from SANS FAFF is the fine craftsmanship and the use of the label’s signature lightweight bamboo fibre that’s gentle on your skin, and gentler to Mother Earth. For those who are wondering why the choice of bamboo, besides the notable durability of its fibres, the plant is also known for being the fastest-growing — making it an excellent renewable resource for clothes-making with green labels.
Additionally, to reiterate the label’s commitment to stay green, all of SANS FAFF’s packaging, mailer bags, and clothing tags are made from completely biodegradable Forest Stewardship Council certified paper. And that’s not all, as a member of 1% for the Planet; a nonprofit organisation advocating environmental protection, 1% of total sales from the label goes to environmental organisations protecting planet Earth. Also, to maintain the label’s uncompromising control on quality, all production and handling is localised and overseen by founder Brandy Dallas in a locally-run family-owned workshop operated by women.
Following the label’s debut, Dallas has this to say as to why going green is the new black:
“SANS FAFF is a call to arms for slow fashion and conscious consumption. We are not perfect, but we are eager to learn and remain incredibly optimistic about the future of fashion and the environment. We all need to do our part to buy less and more responsibly to preserve our planet for generations to come.”
Oh and by the way, your conscience called, it’s asking you to take away this sobering thought, and maybe a couple of dresses.
