7 Gorgeous Beauty Brands From The US You Should Check Out

Many of us are guilty of window shopping online — we all have that one product we’re dying to get, but is only available in a country we’re NOT in. There are also plenty of amazing brands we’ve never heard of, simply because they don’t ship to us. However, nothing is impossible! I have recently discovered vPost — they basically provide an overseas shipping address in the country you’re shopping in, and they ship your order to your doorstep. Interested? We’ve compiled a few US-based beauty brands you might want to consider making your first order with — best of all, they’re all cruelty-free!

Rituel de Fille

Founded by the Ramos sisters, the brand was inspired by the magical side of natural ingredients, resulting in the creation of unique, handcrafted shades made for the eyes, lips and face. Each product is super pigmented and long-lasting, with colour derived from carefully-selected natural ingredients. If you’re unsure of which shades to get, simply drop them an email for a free colour consultation!

Smoke Colour Set

Inspired by burning candles and flickering flames, the Smoke Colour Set features three Eye Soots — Divinus, a coppery rose gold, Half Light, a shimmering taupe, and Obsidian, a rich, metallic black. The collection was created with the intention of producing a mysterious, smokey eye.

Eye Soot in Obsidian

Contained in hexagonal pots, the way the Eye Soots are packaged is comparable to how one might think a witch would store her ingredients. Each highly pigmented product bears a great contrast to the minimalist, matte black lids and compact cases they’re stored in — proof that looks can most definitely be deceiving. Even their seemingly simple logo quietly exhibits the ritualistic, ceremonial power of pigment they believe in — a closer look suggests that it’s indicative of an enchanting ceremony between the three sisters.

Lunaris + Solaris Rare Light Crème Luminizer Colour Set
L-R: Lunaris and Solaris

Rituel de Fille also has some highly pigmented, shimmering luminizers, providing a bewitching iridescent gleam upon application. Lunaris and Solaris were inspired by celestial light, with the intention of capturing the duality of the moon and the sun — more specifically, the blue glow of the full moon at its peak and the warm radiance of the setting sun. The application of the two shades result in an absolutely incredible luminescence.

Lunaris and Solaris applied on the skin.

Smoke Colour Set ($114) and Lunaris + Solaris Rare Light Crème Colour Set ($58) are available at ritueldefille.com.

Jillian Dempsey

Only using organic and naturally-derived ingredients, Hollywood makeup artist Jillian Dempsey has developed a line that provides healthy makeup solutions, encouraging each wearer to feel good about their beauty, both inside and out.

Cheek Tints
L-R: Cheek Tints in Rosy, Bloom and Petal

When it comes to blush, I love experimenting with different textures. I’ve found that cream blush tends to last longer in humid weather, and these cream blushes seem perfect for our tropical climate. The velvety formula is formulated with Bamboo Stem Extract, organic Shea Butter and Coconut Oil, retaining moisture and providing a protective skin barrier upon application.

Lid Tints
L-R: Lid Tints in Shell, Peach and Ruby

Perfect to pair with the Cheek Tints are these satin Lid Tints. The delicate eye area is also kept moisturised with a combination of antioxidant-rich Sunflower Seed Oil, Coconut Oil and Shea Butter. The sheer formula was made to be played around with — blend it out, mix it with eyeshadow or even use it on your lips and cheeks, it’s up to you!

Cheek Tints ($28) and Lid Tints ($28) are available at jilliandempsey.com.

Milk Makeup

There’s no way you haven’t heard of Milk Makeup by now, and despite their growing popularity, they have yet to offer delivery anywhere outside the US. Known for their innovative solid formulas, the brand has built an equally solid reputation on skincare and makeup presented in cute chubby sticks, perfect for on-the-go beauty.

Holographic Stick
L-R: Holographic Stick in Mars, Stardust and Supernova

One of the most iconic Milk products, the Holographic Stick is truly something that just hints out-of-this-world. These creamy highlighters pack a punch — featuring Meteorite Powder, each swipe provides an illuminating, iridescent glow. The skin is also nourished with each application as a blend of Mango Butter, Coconut Oil and Avocado Oil helps to leave a dewy sheen.

Matcha Cleanser

Arguably the most compact cleanser ever, this solid cleanser is detoxifying and 100% travel-friendly. It also contains natural exfoliants — did we mention it’s microbead-free? Each swipe cleans, polishes and soothes the skin as it foams up, with the help of Green Tea Powder.

Holographic Stick ($28) and Matcha Cleanser ($28) are available at milkmakeup.com.

Heretic Parfum

With a selection of fragrances that are 100% naturally-derived, these plant-based perfumes are sure to provide the wearer with a hint of nature with every spritz. The brand prides itself on its clean process — only true botanical ingredients are used, and materials are blended in organic, non-GMO sugarcane alcohol. Each scent is gender-neutral, and Heretic is here to disrupt the status quo.

The Discovery Set

It’s impossible to sample fragrances online, but if you want to take a whiff of everything before committing to a full-sized perfume, the Discovery Set is your best bet. Included in the set are samples of Holi Water and Florgasm, two scents that piqued our interest, to say the least. Inspired by the sacred Holi Festival, Holi Water is an exotic scent featuring bright, citrusy top notes, which are bolstered by a combination of warm spices — Tonka Bean, Patchouli and Vanilla. Florgasm is an especially unique formula, even visually — its milky sheen caused by the intense, raw floral notes within, all topped off with a dash of Pink Pepper. With twelve fragrance samples, you can test out each scent and see how you like them in your own time. Why not try layering a couple of them? You might unknowingly create a scent that’s unique to you.

The Discovery Set ($80) is available at hereticparfum.com.


Decked out in millennial pink, the aesthetically-pleasing brand is certainly no stranger to our Instagram feeds. If you’ve been thinking about making a purchase but you have no idea where to start, check out our Glossier guide here.

Hand Cream

Glossier’s latest release is as cool as ever, and we wish we already had a bottle in our bags. Enriched with Meadowfoam Seed Oil and Coconut Fruit Extract, which are fast-absorbing, nutrient-rich moisturisers, your skin will absorb each creamy pump right up, without leaving any greasy residue. Created specifically for on-the-go application, the palm-sized bottle boasts a 360º squeeze, along with a click-to-close cap — your precious belongings are safe from spillage!

Hand Cream ($18) is available at glossier.com.

Surreal Skincare

Surreal Skincare believes in using a minimal number of products with outstanding ingredients, resulting in simple routines and strong results. All products are tested on themselves or their friends, and never on animals — that’s true commitment to being cruelty-free. Each bottle also comes wrapped in a small canvas print of surreal art, most of which have been created by founder Morgan Lang, a New York City-based transgender artist who bases her artwork on her personal observations and struggles.

Acne Arsenal

Consisting of Kieran’s Cleanser, Acne Assassin Serum,  and Regenerator Cream, this 3-step routine promises to “kick the crud” out of your acne. Containing major exfoliators like Salicylic and Glycolic Acid, Kieran’s Cleanser is a powerful tool to start your skincare routine with. Also containing Salicyclic Acid is the Acne Assassin Serum — true to its name, it promises to kill off any acne, while softening your skin at the same time. Lastly, the Regenerator Cream is an anti-inflammatory healer, created to target wounds, scars, Eczema and even Psoriasis. It’s suggested that users follow the Acne Arsenal routine daily in order to fully utilise the benefits of each product.

Acne Arsenal ($99) is available at surrealskincare.com.


Created with the intention to redefine the meaning of “flesh colour”, Flesh is a label which has its roots in Foundation, but has expanded to much more than that. Vibrant eyeshadow palettes, lip products and a variety of face products make up what Flesh is today.

Firm FlesH
L-R: Firm Flesh in Sugar, Muffin and Ganache

The stick foundation that started it all — available in 40 shades, these multipurpose sticks can be used to prime, brighten, conceal, contour, and cover your skin according to your own preferences. Providing medium coverage, the creamy, buildable formula leaves a slightly dewy finish, and its packaging makes it super portable as well.

Swipe Flesh
L-R: Swipe Flesh in Puff, Shiver and Firm

Doubling as a lipstick or blush, these pigmented pots of colour were made to be applied any way you like, whether it’s with your finger or a brush. With an almost-matte, satin finish, the creamy formula allows for versatile colour payoff — whether you blend it out with your fingers or go bold with a brush, it’s completely up to you.

Firm Flesh ($18) and Swipe Flesh ($24) are available at fleshbeauty.com.