With skincare brands that spring up aplenty in the beauty scene, it’s understandable that at times, we tend to overlook new and upcoming brands especially if they originate from our small little red dot. And though we usually reach out for cult favourites instead of experimenting with new ones, you’d never know — after all, most of these brands have come up with skincare solutions that are specially targeted to suit our skin concerns in this tropical climate. Besides, doesn’t it take one to know one?
Here, in this article, we’ve curated a list of some of the under-the-radar homegrown labels that you should be acquainted with.
Who doesn’t want foundation-free skin? We know we do. The local beauty brand, Bareskin has made it their mission to provide a clean skincare range that’s catered to hydrate, treat and protect your skin from external aggressors. Within the range, you’ll find their Glacial Cleanser — formulated with a potent blend of antioxidants and marine extracts — that removes impurities without stripping the skin. Their Facial Elixir, on the other hand, is made with 100% organic jojoba oil that nourishes, balances and protects the skin from free radical damage.
Check out bareskin.sg for more info.
2. Exzma Skincare
If Exzma Skincare sounds familiar, that’s probably because you’ve heard of their signature skincare line targeted to provide relief for those dealing with red, itchy, dry patches of eczema. Providing relief for any type of sensitivity, as well as to treat and moisturise your skin, the homegrown label claims that their products are all-natural, organic, and vegan steroid-free. Some of their star products include the Premium Relief Gel that contains peppermint, lavender, and helichrysum essential oils to soothe, cool, and relieve itching caused by eczema and psoriasis. Carefully formulated with pure natural essential oils and plant oils, the Premium Relief Balm provides a potent dose of hydration for your skin.
Check out exzmawarrior.com for more info.
3. Souffle Beauty
Souffle Beauty is a force of its own. Known as one of the few probiotic skincare brands around, this local brand boasts a lineup of skincare essentials that are packed with Bifida Ferment Lysate — otherwise known as an ingredient that reactivates the skin while strengthening the microbiome for a stronger skin barrier. One of their well-loved products, as seen from their range, includes their Cleansing Balm that works to give your skin a deep and thorough cleanse, whereas their Elixir Rose Serum helps refresh, restore and rejuvenate your skin while accelerating skin recovery and reduces the appearance of pores.
Check out soufflebeauty.com for more info.
4. Raw Body Works
Raw Body Works definitely wins when it comes to making vegan skincare products look luxurious and minimalistic. With a clean and monochromatic look, it’s no wonder these products beg to be part of your #shelfie game. But looks aside, the brand is also known for its clean formulations that are based on simple organic ingredients with fragrance-free options for you to choose from to suit your delicate and sensitive skin needs. Some of our favourites include their Body Wash — which smells like a refreshing mix of lemongrass and ginger — and their Body Scrub that features a potent mix of cane sugar crystals and organic shea butter to slough away dead skin, eventually revealing a smoother and clearer complexion.
Check out rawbodyworks.com for more info.
AUOLIVE made its mark with their multi-faceted range of products for the modern-day warrior. Priding themselves in providing solutions for a better, faster and effective skincare routine, AUOLIVE keeps in mind about how some of us prefer streamlining our beauty regimes. Just like their signature AUOLIVE Day Glower, also known as an Antioxidant Brightening Day Moisturiser with SPF 30, the multi-beneficial moisturiser is enriched with Ginkgo Biloba Leaf Extract and Squalene. This helps to provide brightening, anti-ageing, nourishing, hydrating, sun protection and primer properties to the skin, ensuring that fresh, soft and moisturised throughout the day.
Check out auolive.com.sg for more info.
6. Two Halves Skincare
If you haven’t tried Two Halves Skincare, you’re really missing out. First founded by a mother-daughter duo back in early 2019, the two have put their knowledge and experience, alongside their continuous interest in skincare and beauty in creating this vegan-beauty brand. With its main focus on incorporating skin-synchronising, plant-based and clean ingredients into their formulas, the under-the-radar homegrown brand is known for its Better Balance Soothing Hydration Essence. The star product has been said to help reset your skin while returning it to its healthiest, most balanced state. Formulated with a potent blend of botanical extracts, the essence has also been said to calm and nourish the skin thanks to its anti-inflammatory and antiphotoaging properties.
Check out twohalves-skincare.com for more info.
7. Rooki Beauty
The influence of clean beauty brands has had a huge ripple effect on the world of beauty with many demanding for clean, natural and sustainable products for their skin. One of the few brands to name, peep Rooki Beauty. Based in Singapore and made in Japan, Rooki was founded in 2019 with the goal of making skincare so easy, even a rookie can use it. With formulas that harness the power of superfruits, their latest range of serums work to address the different lifestyle factors and the impacts it has on our skin — including lack of sleep, sun exposure and pollution.
In this range, you’ll find Rooki’s Circadian Fixer Hydro Drops — a sleep recovery serum that hydrates your skin while banishing inflammation and signs of tired skin, as well as their Sun Eraser Glow Drops that rejuvenates and brightens your complexion. The brand also has its Anti Pollution Nano Drops — a pollution defence serum that helps to improve skin that has been affected by other environmental aggressors.
Check out RookiBeauty.co for more info.