First Look at JENTLE HOME — Jennie From BLACKPINK’s Playhouse By Gentle Monster

Jennie from BLACKPINK’s collaboration with Gentle Monster entitled JENTLE HOME was confirmed weeks earlier, with the unveiling of the exclusive campaign images featuring the K-Pop star lounging in a variety of interior settings donning the must-have eyewear from the luxury collection.

And from now till 12 September, fans of the Korean luxury eyewear label or all things Jennie will be able to step into JENTLE HOME — the whimsical life-size dollhouse pop-up space commemorating this collaboration in Seoul!

Inspired by Jennie’s own childhood memories, the pop-up space is designed to breathe life into a child’s fantasies of living in a dollhouse family, with the miniature objects and characters filled walls evoking sentimental messages of one’s hopes and dreams.

The second floor of JENTLE HOME features the pastel-coloured Dressing Room, Fountain Room, Living Room and Kitchen, each uniquely distinct with their larger-than-life interior decor. Think virtual fireplaces, baby pink ceramic teddy bear fountains, and vintage hand-painted furnishings.

The pièce de résistance, however, aside from the must-have eyewear frames and accessories, is the exclusive candies and knick-knacks including a toy cellphone, a rock candy ring, and a lipstick pop, that you can only snag and snack if you’re able to visit JENTLE HOME.

If you’re feeling all the FOMO from unlikely travel plans to Seoul anytime soon to visit JENTLE HOME, trust us when we say we totally feel you (we wanna be there too!). But you can still have some fun with Jennie by using the JENTLE HOME Face Filters now available on Instagram!

Oh, and from today till 25 May, you’ll stand a chance to win two eyewear frames and an eyewear accessory from the JENTLE HOME Collection by posing with the Instagram face filters and following the easy steps below!

  1. Follow the official Gentle Monster Instagram page.
  2. Post two videos of yourself using the filters on your Instagram feed.
  3. Share them with Gentle Monster with the hashtags #JENTLEHOME and #GENTLEMONSTERXJENNIE.
  4. Do note that a total of two Instagram posts (one using the Jentle Pick filter and the other either using the Jentle Home or Jentle Furniture filter) completed with the official hashtags are required to qualify!
  5. Fill in your contact details on Gentle Monster’s official webpage here to be contactable via email if you’ve won!

So go forth and have some fun folks!


The cover image featured is courtesy to GENTLE MONSTER.
JENTLE HOME is located at 22 Apgujeong-ro 10-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea, till 12 September 2020.