Casio Collaborates With Japanese Label beautiful people For A Special Edition Baby-G

In collaboration with high-end Japanese brand beautiful people, Casio is releasing a special edition BABY-G as part of their women’s shock-resistant line. The new addition blends the clean aesthetic behind beautiful people and Casio’s signature BABY-G silhouette, creating a time piece that all will love.

With a sculpture-inspired ceramic-white base, the new addition has the same round silhouette as the BGA-270, dual bezels and all. The clean watch face also displays the beautiful people and Casio logos, while the neon green hour and minute hands stand out in a fashion similar to beautiful people’s iconic accent colours within their designs.

Engraved on the back of the watch is the beautiful people logo, along with a few helpful instructional words to inform the wearer of each buttons purpose. Shock-resistant, water-resistant and with world time of 48 cities available, this is bound to be anyone’s go-to timepiece, whether you’re going for your daily workout or embarking on your next business trip.

With a battery life of up to 3 years and at only 38 grams, this lightweight watch will rarely have to leave your wrist — you may even forget it’s there. The timepiece also comes in a special all-white round packaging, staying true to the branding and minimal aesthetic of beautiful people, while maintaining the traditional BABY-G circular pattern on the lid.


The BABY-G x beautiful people watch (BGA-270BP-7A) launches July 31, retailing at $169. It will be available at all G-SHOCK Boutiques except the IMM outlet. For a list of local boutiques, visit