The hotly anticipated Air Dior capsule collection — created in collaboration between Dior and Nike’s Jordan Brand, has launched. This collection recalls Dior’s increasingly sporty aesthetic under Kim Jones’ creative direction, that has since proved stunningly successful in appealing to younger customers, and expanding the audience for the luxury label.
Travis Scott features in the Air Dior advertising campaign.
For reference, the Dior x Air Jordan 1 OG sneakers, released slightly earlier and inspired by basketball legend Michael Jordan’s signature sneakers, had 5 million interested buyers clamouring to purchase 1 out of only 8,000 pairs produced globally via a now-closed online raffle.
As for the ready-to-wear offerings from the capsule collection, they feature the use of gentle, elegant shades of blue and grey, emphasising the signature colours beloved by Dior’s eponymous designer. As seen on the casual structured jackets tailored to reflect Dior’s savoir-faire, and graphic sweatshirts emblazoned with the exclusive “AIR DIOR” icon modified from the Wings insignia by Nike.
Right: Air Dior suit jacket ($3,700), Air Dior shirt ($1,100), Air Dior tie ($330), Air Dior Suit trousers ($2,000).
Left: Air Dior Sweater Knitwear ($2,200), Air Dior Shirt ($1,100), Air Dior Shorts ($1,200), Air Dior Socks ($400), Dior x Air Jordan 1 OG High Top Sneaker ($3,500).
A selection of 80s-inspired tracksuit separates, hoodies, and accessories that pay homage to Michael Jordan’s legendary style on-and-off the court are also available in this line-up.
Left: Air Dior Shorts ($1,300), Air Dior Socks ($400), Dior x Air Jordan 1 OG Low Top sneakers ($3,100).
Right: Air Dior Silk Taffeta Blouson ($5,500), Air Dior Trousers ($2,000).
The pièce de résistance of the collection — the Dior x Air Jordan 1 OG Sneakers, are made in exquisite calf leather and finished with hand-painted edges. The footwear’s most defining details lie in the Nike swoosh logo, that’s reimagined to be slightly larger to showcase the Dior Oblique monogram, as well as the modified Wings logo stamped on the sneakers’ ankles.