And so the countdown begins. Rihanna, otherwise known as BadgalRiRi, has taken things up a notch with her new line of skincare, Fenty Skin, that has been said to launch this end-July.
The highly anticipated line has been the talk of the town since she last announced its launch back on Wednesday, July 15 when she posted a video of her doing her skincare regime featuring products from her new line.
Following after, Rihanna then released a one-minute commercial on her Instagram that starred a few of her famous friends including Lil Nas X and A$AP Rocky, lounging by the poolside, as well as shots of the products encased in their new chic and sleek purple packaging. Taking a closer look, these products from her new range include a cleanser, a toner-serum hybrid and a moisturiser formulated with SPF.
Dubbed as “the new culture of skincare”, the Rihanna also pointed out that the new skincare range is made for all genders as part of her commitment to inclusivity.
The pop star-turned-fashion-and-beauty mogul first launched her Fenty line back in 2017 with Fenty Beauty, which has now become one of our favourite cult staple beauty brands. Rihanna then launched a string of new additions to her Fenty brand, including her lingerie brand, Savage x Fenty in 2018, and her fashion line, Fenty, in 2019 — the latter makes her the first woman with her own collection for LVMH, alongside its other fashion labels such as Christian Dior and Louis Vuitton.
TO GET FIRST DIBS ON THE FENTY SKIN LAUNCH ON JULY 31, BE SURE TO SIGN UP ON HER PAGE AT FENTY SKIN FOR EXCLUSIVE DEETS ABOUT THE LAUNCH. fenty skin will also be available in Sephora stores and online at SEPHORA.COM.SG in December 2020.
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