The First LINE FRIENDS Concept Store in Singapore is Now Open

With retail shops allowed to resume business in Phase Two, the first PLAY LINE FRIENDS concept store in Singapore has since re-opened its doors on 19 June 2020 after a two months closure.

Despite taking their store online during the Circuit Breaker, the move back to a physical location means that you will now be able to experience the store’s bright colours and playful concept when you visit.
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PLAY LINE FRIENDS flagship store at Funan. (Image courtesy of PLAY LINE FRIENDS)

The new flagship store features over 1,000 home, office, and lifestyle LINE FRIENDS merchandise from their popular characters BROWN, CONY, SALLY, CHOCO, and BT21. You will also be able to find exclusive merchandise featuring BROWN & FRIENDS which will only be available in Singapore.

Here’s a look at some of the new items that you can find in store now.

**CHOCO Beauty Blender**, $12. (Image courtesy of PLAY LINE FRIENDS)

**JB Head Cushion** (available in DINO BROWN or PIGGY BROWN), $55 each. (Image courtesy of PLAY LINE FRIENDS)

**BROWN 28cm Cuddle Doll**, $45. (Image courtesy of PLAY LINE FRIENDS)

**BROWN & FRIENDS Hanbok Bag Charm**, $29 each. (Image courtesy of PLAY LINE FRIENDS)

**BT21 Hanbok Standing Doll**, $58 each. (Image courtesy of PLAY LINE FRIENDS)

**BT21 Baby Bag Charm**, $20 each. (Image courtesy of PLAY LINE FRIENDS)

**BT21 Baby Mug**, $19 each. (Image courtesy of PLAY LINE FRIENDS)

**BT21 Pattern Backpack**, $98. (Image courtesy of PLAY LINE FRIENDS)

SAFETY MEASURES IN STORE

As per safe-distancing regulations in Singapore, PLAY LINE FRIENDS has put in place a few of their own safety measures to ensure that you have a safe shopping experience.

⚠️ Entry into the store will be limited to maintain social distancing amongst shoppers.

⚠️ Hand sanitising is required at the store entrance.

⚠️ Shoppers will be required to keep 1-metre apart from one another when queuing to enter the store or for the cashier in the store.

MEMBERSHIP PROGRAMME

PLAY LINE FRIENDS Singapore will also be launching their very own membership programme via a mobile app, that will offer members first-hand updates on the latest promotions, events, and item arrivals at the store.

More details about the programme will be released at a later date. In the meantime, you can pre-sign up here and be the first to be informed when the official membership sign up is available.

The PLAY LINE FRIENDS flagship store is located at Funan, 107 North Bridge Road, #02-14, Singapore 179105. Their opening hours are from 10am to 10pm daily. For more information, click here.

Banner image courtesy of PLAY LINE FRIENDS.