Why Is Everyone Talking About CeraVe And Where To Get Them In Singapore

We’re not surprised if you’re constantly fazed by the myriad of skincare brands in the market. There are consumers that flock to brands that promise instant results or even mimic the routines of celebrities that often credit their glowing, flawless skin to their own skincare label. But what about tried-and-tested cult skincare favourites like CeraVe?

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For the unacquainted, CeraVe is no stranger to the skincare game. Launched in 2006, the brand first unveiled its three core products: Moisturising Cream, Moisturising Lotion, and Hydrating Cleanser. Their line is more commonly known for its formulas that are enriched with its key ingredient, Ceramide — targeting the skin’s barrier and helping the skin retain moisture. The ingredient has also been said to help the skin protect against external aggressors such as irritants and pollution. Besides their unique blend of three essential ceramides (ceramides 1, 3, and 6-II), the brand’s formulas also consist of fatty acids and other lipids — which works hand in hand to repair and strengthen the skin’s barrier.

So why is the brand drawing a new following? Surprisingly, it’s because of TikTok. What was first known as a brand backed by dermatologists and recommended to eczema patients have now been popularised amongst the Gen Zers for their skincare routine.

@skincarebyhyram

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♬ Skin Care Tutorial 2020 – tobi lou

TikTok influencers like Hyram Yarbro, a 24-year-old media influencer in Hawaii with a following of 5.1 million and 2.92 million subscribers on TikTok and YouTube respectively, has made waves for CeraVe’s salicylic acid-based cleanser which he featured in his TikTok video where he talks about the best drugstore cleansers for every skin type.

TOP PRODUCTS

At the moment, the brand boasts an expansive collection of 70 products that are targeted to hydrate, restore, and replenish your skin. However, if you’re looking to try something out from the line and you’ve no idea which product is worth investing in, we’ve got you covered. Here are the top 4 products that you should consider from CeraVe:

1. Hydrating Cleanser

At the core of the brand’s essentials, you’ll find their iconic Hydrating Cleanser. Targeted for those with normal to dry skin, the Hydrating Cleanser is a gentle non-comedogenic face wash that’s effective in removing dirt, makeup and other impurities from the skin without disrupting the skin’s natural protective barrier. The best part is — while it thoroughly cleanses your skin, the cleanser promises to keep your skin hydrated while nourishing it at the same time.

Hydrating Facial Cleanser, $36.90 (473ml) and $25 (355ml). AVAILABLE AT LAZADA AND SHOPEE.

2. Renewing SA Cleanser

A well-loved favourite by many, this cleanser has been said to be a godsend for those with acne-prone and psoriasis-prone skin. Formulated with salicylic acid, the Renewing SA Cleanser helps to exfoliate the skin while softening it and restoring the skin’s natural barrier with its blend of ceramides, hyaluronic acid and niacinamide — which hydrates and soothes the skin.

CeraVe Renewing SA Cleanser, $27.90. Available at LAZADA and SHOPEE.

3. Moisturising Lotion

Besides providing a stream of hydration to your skin, this lightweight, non-comedogenic formula won’t clog pores and is the perfect solution if you’re looking for a fuss-free daily moisturiser. Infused with hyaluronic acid and ceramides, this lotion also ensures to keep your hydration levels are up while retaining moisture.

CeraVe Large Moisturising Lotion Duo, $28. Available at Lookfantastic.

4. Moisturising Cream

If you constantly experience discomfort from dry, itchy skin, this Moisturising Cream can help reinforce the hydration levels in your skin. With a rich, non-greasy and fast-absorbing finish, the moisturising cream holds on to moisture while improving its look and feel for all skin types, especially for sensitive skin!

CeraVe Large Moisturising Cream Duo, $29. Available at LOOKFANTASTIC.

WHERE TO BUY

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Though CeraVe has little presence in Singapore and they’re not as readily available as the other drugstore brands in stores, they can still be found online. If you’re looking to invest in some of their key products or even other alternatives from their line, you can consider shopping for them on sites such as LOOKFANTASTIC, Lazada or Shopee.